National Movement and Constitution of India (राष्ट्रीय आंदोलन एवं भारत का संविधान) For B.A. & M.A.
National Pride and Indian Thought (राष्ट्र गौरव एवं भारतीय चिंतन) for B.A. and M.A.
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Office Management (कार्यालय प्रबंध) For Post Graduation
Office Management (कार्यालय प्रबंध) For Post Graduation
Office Management For BBA, MBA, BCA, MCA, B.Com & M.Com
Organisational Behaviour For B.Com, B.B.A., M.Com & M.B.A.
Organisational Behaviour For B.Com., M. Com., B.B.A. & M.B.A.
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Organizational Behaviour (संगठनात्मक व्यवहार) for BBA, MBA, B.Com. & M.Com.
Partnership Accounting
Partnership Accounting (साझेदारी लेखांकन) For B.Com, M.Com., B.B.A & M.B.A.
Personnel Management
Personnel Management and Industrial Relations (सेवीवर्ग प्रवन्ध एवं औद्योगिक सम्बन्ध)
Philosophy of Education and Educationalists (शिक्षा दर्शन एवं शिक्षाशास्त्री) For BA & MA
Physical Education (शारीरिक शिक्षा) For B.P.Ed and M.P.Ed
Physical Education and Yoga For Sem.-4 (According to NEP-2020)
The book Fundamentals of Marketing has been prepared according to the syllabus prescribed under National Education Policy 2020 for all universities across Uttar Pradesh. The book is for students pursuing B.Com/BA/BSc.
The salient features of the book are:
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The book provides clarity on the basic concepts of Business Communication to the students.
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The book has been written in an easy to understand language.
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Each chapter has objective and subjective questions to help the students practice.
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The book has been strictly prepared according to the syllabus.
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Each concept has been clearly explained with examples.