Table of Content:-
1. Introduction to Consumer Behaviour 2. Consumer Research Process 3. Models of Consumer Behaviour 4. Consumer Perception 5. Learning and Consumer Behaviour 6. Consumer Attitude, Formation and Change 7. Consumer Personality 8. The Family and Life-style Marketing 9. Group Dynamics and Consumer Reference Group 10. Influence of Social and Cultural Factors 11. Communication and Consumer Buying Behaviour 12. Consumer Decision-making Process and Consumer Satisfaction 13. Industrial Buying Behaviour and Marketing of Services.
The authors of this book are Dr. Mayank Jain and Shri Gaurang Garg. Dr. Mayank Jain is Associate Professor and HOD in IIMT Professional College, Meerut. Shri Gaurang Garg works at Rajeev Academy for Technology and Management, Mathura.
|Size (Cm)||24 x 18 x 2|