Table of Content:-
1. Introduction to International Marketing 2. International Marketing Environment 3. Identifying and Selecting Foreign Market 4. Foreign Market Entry Modes 5. Production Designing, Standardisation Vs. Adaptation 6. Branding 7. Packaging and Labelling 8. Quality Issues and After-sales-service 9. International Pricing 10. International Price Quotation 11. Payment Terms and Methods of Payment 12. Promotion of Products and Services Abroad 13. Advertising Abroad 14. Personal Selling, Trade Fairs and Exhibitions 15. International Channels of Distribution 16. Selection and Appointment of Foreign Sales Agents 17. Marketing Mix 18. Logistics Decision 19. Export Policy and Practices In India 20. Trends In India’s Foreign Trade 21. Steps In Starting Export Business 22. Export Finance 23. Export Documentation and Procedure 24. Export Assistance And Incentives • Annexure
More Information:-
The authors of this Dr. I.M. Sahai. Dr. I.M.Sahai is Ex-Associate Professor in Shaheed Bhagat Singh College, University of Delhi, New Delhi.
  ISBN |  978-93-5047-135-7 |
  Size (Cm) |  24 x 18 x 2 |
  Weight (Gram) |  400 |
  Pages |  342 |
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