Table of Content:-
1. Marketing: An Introduction 2. Marketing Management 3. Core Concepts of Marketing 4. Marketing Segmentation 5. Targeting and Positioning 6. Marketing of a Product 7. New Product Development 8. Product Life Cycle 9. Branding And Packaging 10. Channels of Distribution 11. Price Determination 12. Promotion Marketing Communication 13. Advertising, Publicity and Public Relations 14. Media: Selection And Management 15. Marketing Research 16. Marketing Information System 17. Consumer Behaviour.
More Information:-
The author of this book is Dr. N. Mishra. Dr. N. Mishra is an Ex-Reader in Commerce, Motilal Nehru College, (University of Delhi) Delhi.
ISBN | |
Size (Cm) | 24 x 18 x 1 |
Weight (Gram) | 225 |
Pages | 205 |
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