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Table of Content :<\/strong><\/span><\/p>\n

1. Personal Selling: An Introduction. 2.<\/strong> Types of Personal Selling\/Selling Process. 3.<\/strong> Salesmanship. 4.<\/strong> Sales Force Management. 5.<\/strong> Procurement (Recruitment And Selection) of SalesForce. 6.<\/strong> Communication Process. 7.<\/strong> Communication\/Promotion Mix. 8.<\/strong> Advertising (Meaning, Objective, Importance, Economic And Social Effect). 9.<\/strong> Types And Different Methods of Advertisement. 10.<\/strong> Ethical And Legal Aspects of Advertisement. 11.<\/strong> Advertising Campaign\/Advertising Process. 12.<\/strong> Advertising Budget And Its Objectives. 13.<\/strong> Advertising Appeals. 14.<\/strong> Advertising Copy. 15.<\/strong> Media Planning. 16.<\/strong> Types of Advertising Media. 17.<\/strong> Advertising Agency. 18.<\/strong> Advertising Effectiveness And Its Measurement. 19.<\/strong> Consumer Orientation In Advertising. 20.<\/strong> Meaning of Sales Promotion. 21.<\/strong> Types of Sales Promotion.<\/span><\/p>\n

Additional Information:\u00a0<\/strong><\/p>\n\n\n\n<\/colgroup>\n\n\n\n\n\n
\u00a0 \u00a0ISBN<\/strong><\/td>\n\u00a0 \u00a0978-93-90498-233-0<\/td>\n<\/tr>\n
\u00a0 \u00a0Size (Inch)<\/strong><\/td>\n\u00a0 \u00a024 x 16 x 0.5<\/td>\n<\/tr>\n
\u00a0 \u00a0Weight (Gram)<\/strong><\/td>\n\u00a0 \u00a0200<\/td>\n<\/tr>\n
\u00a0 \u00a0Pages<\/strong><\/td>\n\u00a0 \u00a0164<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

Provisionally, the book, Advertising and Sales Promotion is in the syllabus of B.Com in several universities. But, anyone interested in selling and advertising can buy this book. Advertising is a brilliant form of art that has become an indispensable part of our lives. As the business scene has transformed for the better in our country, much is happening on the advertising front. This book deals with the dynamic concept of Sales Promotion and its effect on the consumer, and a lot more.<\/span><\/p>\n

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