Table of Content:-<\/strong><\/p>\n 1.<\/strong> Nature And Functions of Marketing 2.<\/strong> Marketing Concept 3.<\/strong> The Concept of Marketing Mix 4.<\/strong> Marketing Environment 5.<\/strong> Consumer Behaviour 6.<\/strong> Market Segmentation 7.<\/strong> Product And Product Policy 8.<\/strong> Product Planning 9.<\/strong> New Product Development 10.<\/strong> Product Identifications, Brand, Trademark, Packaging And Labelling Decisions 11.<\/strong> Product Life Cycle 12.<\/strong> Pricing Decisions 13.<\/strong> Channels of Distribution 14.<\/strong> Wholesaler or Whole Sale Distribution Management 15.<\/strong> Retailers<\/a> 16.<\/strong> Physical Distribution Management 17.<\/strong> Transportation 18.<\/strong> Ware Housing 19.<\/strong> Inventory Control And Order Processing 20.<\/strong> Promotion And Marketing Communication 21.<\/strong> Personal Selling 22.<\/strong> Advertising Publicity And Public Relations 23.<\/strong> Sales Promotion<\/a> 24.<\/strong> Qualification\/Qualities of a Successful Salesman, Functions of Salesman, Selling as a Career and Classification of Successful Salesman.<\/p>\n More Information:-<\/strong><\/p>\n The author of this book is Dr. N. Mishra. Dr. N. Mishra is an Ex-Reader in Commerce, Motilal Nehru College, (University of Delhi) Delhi.<\/span><\/p>\n <\/p>\n<\/div>\n<\/div>\n\n
\n \u00a0 \u00a0ISBN<\/strong><\/td>\n \u00a0 978-93-5047-365-8<\/td>\n<\/tr>\n \n \u00a0 \u00a0Size (Cm)<\/strong><\/td>\n \u00a0 24 x 18 x 1.5<\/td>\n<\/tr>\n \n \u00a0 \u00a0Weight (Gram)<\/strong><\/td>\n \u00a0 300<\/td>\n<\/tr>\n \n \u00a0 \u00a0Pages<\/strong><\/td>\n \u00a0 232<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n