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\n
\n

Table of Content:-<\/strong><\/p>\n

1.<\/strong> Nature And Functions of Marketing 2.<\/strong> Marketing Concept 3.<\/strong> The Concept of Marketing Mix 4.<\/strong> Marketing Environment 5.<\/strong> Consumer Behaviour 6.<\/strong> Market Segmentation 7.<\/strong> Product And Product Policy 8.<\/strong> Product Planning 9.<\/strong> New Product Development 10.<\/strong> Product Identifications, Brand, Trademark, Packaging And Labelling Decisions 11.<\/strong> Product Life Cycle 12.<\/strong> Pricing Decisions 13.<\/strong> Channels of Distribution 14.<\/strong> Wholesaler or Whole Sale Distribution Management 15.<\/strong> Retailers<\/a> 16.<\/strong> Physical Distribution Management 17.<\/strong> Transportation 18.<\/strong> Ware Housing 19.<\/strong> Inventory Control And Order Processing 20.<\/strong> Promotion And Marketing Communication 21.<\/strong> Personal Selling 22.<\/strong> Advertising Publicity And Public Relations 23.<\/strong> Sales Promotion<\/a> 24.<\/strong> Qualification\/Qualities of a Successful Salesman, Functions of Salesman, Selling as a Career and Classification of Successful Salesman.<\/p>\n

More Information:-<\/strong><\/p>\n

The author of this book is Dr. N. Mishra. Dr. N. Mishra is an Ex-Reader in Commerce, Motilal Nehru College, (University of Delhi) Delhi.<\/span><\/p>\n\n\n\n<\/colgroup>\n\n\n\n\n\n
\u00a0 \u00a0ISBN<\/strong><\/td>\n\u00a0 978-93-5047-365-8<\/td>\n<\/tr>\n
\u00a0 \u00a0Size (Cm)<\/strong><\/td>\n\u00a0 24 x 18 x 1.5<\/td>\n<\/tr>\n
\u00a0 \u00a0Weight (Gram)<\/strong><\/td>\n\u00a0 300<\/td>\n<\/tr>\n
\u00a0 \u00a0Pages<\/strong><\/td>\n\u00a0 232<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n<\/div>\n<\/div>\n

<\/section>\n","protected":false},"excerpt":{"rendered":"

Marketing Management is the most important instrument of Social and Economic Development. To serve the purpose of enhancing the understanding of marketing management we bring forward the latest edition of the book \u2018Marketing Management\u2019. This book is of utmost utility for the students of various courses namely BBA, MBA, etc. This book has been prepared according to the revised syllabus. For the help of the students, the subject matter of the book is simple, comprehensible and easily understandable. Moreover, wherever required, important facts, examples, tables, graphs, etc. are used for enhancing the quality of the chapters. For self-assessment, at the end of each chapter, Long Answer Type Questions, Short Answer Type Questions and Objective Type Questions are given that were asked in previous examinations of various universities.<\/span><\/p>\n

For Table of Contents:\u00a0Click Look Inside\u00a0<\/b>or\u00a0Scroll Down<\/b><\/p>\n","protected":false},"featured_media":5761,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_cat":[158,129],"product_tag":[],"yoast_head":"\nMarketing Management For B.B.A & M.B.A - Sahitya Bhawan<\/title>\n<meta name=\"description\" content=\"This book is of utmost utility for the students of BBA, MBA, etc. This book has been prepared according to the revised syllabus.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sahityabhawan.in\/product\/marketing-management-3\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Management For B.B.A & M.B.A\" \/>\n<meta property=\"og:description\" content=\"This book is of utmost utility for the students of BBA, MBA, etc. This book has been prepared according to the revised syllabus.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sahityabhawan.in\/product\/marketing-management-3\/\" \/>\n<meta property=\"og:site_name\" content=\"Sahitya Bhawan\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pg\/sahityabhawanbooks\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-09T11:35:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sahityabhawan.in\/wp-content\/uploads\/2021\/01\/4477-marketing-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1672\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sahityabhawan.in\/product\/marketing-management-3\/\",\"url\":\"https:\/\/www.sahityabhawan.in\/product\/marketing-management-3\/\",\"name\":\"Marketing Management For B.B.A & M.B.A - 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