Table of Content:-<\/strong><\/p>\n 1.<\/strong> Nature And Functions of Marketing 2.<\/strong> Marketing Concept 3.<\/strong> The Concept of Marketing Mix 4.<\/strong> Marketing Environment 5.<\/strong> Consumer Behaviour 6.<\/strong> Market<\/a> Segmentation 7.<\/strong> Product and Product Policy 8.<\/strong> Product Planning 9.<\/strong> New Product Development 10.<\/strong> Product Identifications, Brand, Trademark, Packaging And Labelling Decisions 11.<\/strong> Product Life Cycle 12.<\/strong> Pricing Decisions 13.<\/strong> Channels of Distribution 14.<\/strong> Wholesaler Or Wholesale Distribution Management 15.<\/strong> Retailers 16.<\/strong> Physical Distribution Management 17.<\/strong> Transportation 18.<\/strong> Ware-Housing 19.<\/strong> Inventory Control and Order Processing 20.<\/strong> Promotion And Marketing Communication 21.<\/strong> Personal Selling 22.<\/strong> Advertising, Publicity And Public Relations<\/a> 23.<\/strong> Sales Promotion 24.<\/strong> Qualification \/ Qualities of A Successful Salesman, Functions of Salesman, Selling as a Career And Classification of Successful Salesman.<\/p>\n More Information:-<\/strong><\/p>\n The author of this book is Dr. N. Mishra. Dr. N. Mishra is an Ex-Reader in Commerce, Motilal Nehru College, (University of Delhi) Delhi.<\/span><\/p>\n The book \u2018Principles of Marketing\u2019 is of utmost utility for the students of various courses namely B.Com, M.Com, BBA, MBA, etc. This book has been prepared according to the revised syllabus. For the help of the students, the subject matter of the book is simple, comprehensible and easily understandable. Moreover, wherever required, important facts, examples, tables, graphs, etc. are used for enhancing the quality of the chapters. For self-assessment, at the end of each chapter, Long Answer Type Questions, Short Answer Type Questions and Objective Type Questions are given that were asked in previous examinations of various universities.<\/span><\/p>\n For Table of Contents: <\/span>Click Look Inside <\/b>or<\/span> Scroll Down<\/b><\/p>\n","protected":false},"featured_media":5568,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_cat":[158,199,179,201],"product_tag":[],"yoast_head":"\n\n
\n \u00a0 \u00a0ISBN<\/strong><\/td>\n \u00a0 978-93-5047-160-9<\/td>\n<\/tr>\n \n \u00a0 \u00a0Size (Cm)<\/strong><\/td>\n \u00a0 24 x 18 x 3<\/td>\n<\/tr>\n \n \u00a0 \u00a0Weight (Gram)<\/strong><\/td>\n \u00a0 350<\/td>\n<\/tr>\n \n \u00a0 \u00a0Pages<\/strong><\/td>\n \u00a0 232<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"