Table of Content:-<\/strong><\/p>\n

1.<\/strong> Nature And Functions of Marketing 2.<\/strong> Marketing Concept 3.<\/strong> The Concept of Marketing Mix 4.<\/strong> Marketing Environment 5.<\/strong> Consumer Behaviour 6.<\/strong> Market Segmentation 7.<\/strong> Product And Product Policy 8.<\/strong> Product Planning 9.<\/strong> New Product Development 10.<\/strong> Product Identifications, Brand, Trademark, Packaging And Labelling Decisions 11.<\/strong> Product Life Cycle 12.<\/strong> Pricing Decisions 13.<\/strong> Channels of Distribution 14.<\/strong> Consumer Market and Industrial Market 15.<\/strong> Consumer Decision Making Process and Consumer Satisfaction 16.<\/strong> Promotion and Marketing Communication 17.<\/strong> Advertising, Publicity and Public Relations 18.<\/strong> Media : Selection and Management 19.<\/strong> Marketing Research 20.<\/strong> Marketing Information System.<\/p>\n

More Information:-<\/strong><\/p>\n

The author of this book is Dr. N. Mishra. Dr. N. Mishra is an Ex-Reader in Commerce, Motilal Nehru College, (University of Delhi) Delhi.<\/p>\n\n\n\n<\/colgroup>\n\n\n\n\n\n

\u00a0 \u00a0ISBN<\/strong><\/td>\n	\u00a0 978-93-5047-484-6<\/td>\n<\/tr>\n
\u00a0 \u00a0Size (Cm)<\/strong><\/td>\n	\u00a0 24 x 18 x 1.5<\/td>\n<\/tr>\n
\u00a0 \u00a0Weight (Gram)<\/strong><\/td>\n	\u00a0 250<\/td>\n<\/tr>\n
\u00a0 \u00a0Pages<\/strong><\/td>\n	\u00a0 192<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n  <\/p>\n","protected":false},"excerpt":{"rendered":" Marketing Management is the most important instrument of Social and Economic Development. To serve the purpose of enhancing the understanding of marketing management we bring forward the latest edition of the book \u2018Marketing Management\u2019. This book is of utmost utility for the students of various courses namely BBA, MBA, etc. This book has been prepared according to the revised syllabus. For the help of the students, the subject matter of the book is simple, comprehensible and easily understandable. Moreover, wherever required, important facts, examples, tables, case studies, etc. are used for enhancing the quality of the chapters. For self-assessment, at the end of each chapter, Long Answer Type Questions, Short Answer Type Questions and Objective Type Questions are given that were asked in previous examinations of various universities.<\/span><\/p>\n For Table of Contents:\u00a0Click Look Inside\u00a0<\/b>or\u00a0Scroll Down<\/b><\/p>\n","protected":false},"featured_media":5761,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_cat":[158,129],"product_tag":[],"yoast_head":"\n