Table of Content:-<\/strong><\/p>\n 1.<\/strong> Marketing: An Introduction 2.<\/strong> Marketing Management 3.<\/strong> Core Concepts of Marketing 4.<\/strong> Marketing Segmentation 5.<\/strong> Targeting and Positioning 6.<\/strong> Marketing of a Product 7.<\/strong> New Product Development 8.<\/strong> Product Life Cycle 9.<\/strong> Branding And Packaging 10.<\/strong> Channels of Distribution 11.<\/strong> Price Determination 12.<\/strong> Promotion<\/a> Marketing Communication 13.<\/strong> Advertising, Publicity and Public Relations 14.<\/strong> Media: Selection And Management 15.<\/strong> Marketing Research 16.<\/strong> Marketing Information System 17.<\/strong> Consumer Behaviour.<\/p>\n More Information:-<\/strong><\/p>\n The author of this book is Dr. N. Mishra. Dr. N. Mishra is an Ex-Reader in Commerce, Motilal Nehru College, (University of Delhi) Delhi.<\/span><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Marketing Management is the most important instrument of Social and Economic Development. To serve the purpose of enhancing the understanding of marketing management we bring forward the latest edition of the book \u2018Marketing Management. This book is of utmost utility for the students of various courses namely BBA, MBA, etc. This book has been prepared according to the revised syllabus. For the help of the students, the subject matter of the book is simple, comprehensible and easily understandable. Moreover, wherever required, important facts, examples, tables, case studies, etc. are used for enhancing the quality of the chapters. For self-assessment, at the end of each chapter, Long Answer Type Questions, Short Answer Type Questions and Objective Type Questions are given that were asked in previous examinations of various universities.<\/span><\/p>\n For Table of Contents:\u00a0Click Look Inside\u00a0<\/b>or\u00a0Scroll Down<\/b><\/p>\n","protected":false},"featured_media":5761,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_cat":[158,129,180],"product_tag":[],"yoast_head":"\n\n
\n \u00a0 \u00a0ISBN<\/strong><\/td>\n <\/td>\n<\/tr>\n \n \u00a0 \u00a0Size (Cm)<\/strong><\/td>\n \u00a0 24 x 18 x 1<\/td>\n<\/tr>\n \n \u00a0 \u00a0Weight (Gram)<\/strong><\/td>\n \u00a0 225<\/td>\n<\/tr>\n \n \u00a0 \u00a0Pages<\/strong><\/td>\n \u00a0 205<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n