Table of Content:-<\/strong><\/p>\n 1.<\/strong> Introduction to Consumer Behaviour 2.<\/strong> Consumer Research Process 3.<\/strong> Models of Consumer Behaviour 4.<\/strong> Consumer Perception 5.<\/strong> Learning and Consumer Behaviour 6.<\/strong> Consumer Attitude, Formation and Change 7.<\/strong> Consumer Personality 8.<\/strong> The Family and Life-style Marketing 9.<\/strong> Group Dynamics and Consumer Reference Group 10.<\/strong> Influence of Social and Cultural Factors 11.<\/strong> Communication and Consumer Buying Behaviour<\/a> 12.<\/strong> Consumer Decision-making Process and Consumer Satisfaction 13.<\/strong> Industrial Buying Behaviour and Marketing<\/a> of Services.\u00a0<\/span><\/p>\n More Information:-<\/strong><\/p>\n The authors of this book are Dr. Mayank Jain and Shri Gaurang Garg. Dr. Mayank Jain is Associate Professor and HOD in IIMT Professional College, Meerut. Shri Gaurang Garg works at Rajeev Academy for Technology and Management, Mathura.<\/span><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Consumer Behaviour is one of the most important instruments of business management and development. It enables the companies\u2019 to maximize their profits by properly analyzing consumer behavior. To serve the purpose of enhancing the understanding of consumer behavior, we bring forward the latest edition of the book \u2018Consumer Behaviour\u2019. This book is of utmost utility for the students of various courses namely BBA, MBA, etc. This book has been prepared according to the revised syllabus. For the help of the students, the subject matter of the book is simple, comprehensible and easily understandable. Moreover, wherever required, important facts, examples, tables, case studies, etc. are used for enhancing the quality of the chapters. For self-assessment, at the end of each chapter, Long Answer Type Questions, Short Answer Type Questions and Objective Type Questions are given that were asked in previous examinations of various universities.<\/span><\/p>\n For Table of Contents:\u00a0Click Look Inside\u00a0<\/b>or\u00a0Scroll Down<\/b><\/p>\n","protected":false},"featured_media":5974,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_cat":[417,158,129,199,180,201],"product_tag":[],"yoast_head":"\n\n
\n \u00a0 \u00a0ISBN<\/strong><\/td>\n \u00a0 978-93-5047-110-4<\/td>\n<\/tr>\n \n \u00a0 \u00a0Size (Cm)<\/strong><\/td>\n \u00a0 24 x 18 x 2<\/td>\n<\/tr>\n \n \u00a0 \u00a0Weight (Gram)<\/strong><\/td>\n \u00a0 350<\/td>\n<\/tr>\n \n \u00a0 \u00a0Pages<\/strong><\/td>\n \u00a0 299<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n