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Dr. N. Mishra

Auteur is a monthly book review publication distributed to 400,000 avid readers through subscribing bookstores and public libraries. Founded in 1988 and located in Nashville, Tennessee, BookPage serves as a broad-based selection guide to the best new books published every month.

Author's books

Business Organisation For B.B.A & M.B.A.

250.00

Business Organisation is the most important instrument of social and economic development. Increasing production and productivity is the need of the hour. In line with this thinking, there has been a revolutionary change in management philosophy. To serve the purpose of enhancing the understanding of business organisations we bring forward the latest edition of the book ‘Business  Organisation and Management’. This book is of utmost utility for the students of various courses namely BBA, MBA, etc. This book has been prepared according to the revised syllabus. For the help of the students, the subject matter of the book is simple, comprehensible and easily understandable. Moreover, wherever required, important facts, examples, tables, graphs, etc. are used for enhancing the quality of the chapters. For self-assessment, at the end of each chapter, Long Answer Type Questions, Short Answer Type Questions and Objective Type Questions are given that were asked in previous examinations of various universities.

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Business Organisation for BBA

275.00

Business Organisation book meets the precise needs of the students, unnecessary details have been avoided. The text of the book has been class tested. The matter has been presented in a readable and thought-provoking style, and examples from Indian business have been included to enable the students to have a feel of the problem. Various topics have been discussed in the book, keeping in mind their over-all weightage in the syllabus.

Fundamentals of Management For BBA, MBA, BCA, MCA, B.Com, M.Com, C.A., C.S. & C.W.A.

230.00

The book, Fundamentals of Management is for students pursuing BBA, MBA, BCA, MCA, B.Com, M.Com, C.A., C.S., C.W.A. and other commerce and professional courses. It is according to the syllabus of various universities. In the book, the subject is explained in the most simple language. Extensive use of charts, pictures and diagrams has been made to explain and illustrate the difficult concepts and Fundamentals of Management. Important questions asked in the examinations conducted by various universities and professional institutes have been given at the end of each chapter. 

 

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Marketing Management For B.B.A & M.B.A

160.00

Marketing Management is the most important instrument of Social and Economic Development. To serve the purpose of enhancing the understanding of marketing management we bring forward the latest edition of the book ‘Marketing Management. This book is of utmost utility for the students of various courses namely BBA, MBA, etc. This book has been prepared according to the revised syllabus. For the help of the students, the subject matter of the book is simple, comprehensible and easily understandable. Moreover, wherever required, important facts, examples, tables, case studies, etc. are used for enhancing the quality of the chapters. For self-assessment, at the end of each chapter, Long Answer Type Questions, Short Answer Type Questions and Objective Type Questions are given that were asked in previous examinations of various universities.

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Marketing Management For B.B.A & M.B.A

160.00

Marketing Management is the most important instrument of Social and Economic Development. To serve the purpose of enhancing the understanding of marketing management we bring forward the latest edition of the book ‘Marketing Management’. This book is of utmost utility for the students of various courses namely BBA, MBA, etc. This book has been prepared according to the revised syllabus. For the help of the students, the subject matter of the book is simple, comprehensible and easily understandable. Moreover, wherever required, important facts, examples, tables, graphs, etc. are used for enhancing the quality of the chapters. For self-assessment, at the end of each chapter, Long Answer Type Questions, Short Answer Type Questions and Objective Type Questions are given that were asked in previous examinations of various universities.

For Table of Contents: Click Look Inside or Scroll Down

Marketing Management For B.B.A & M.B.A

160.00

Marketing Management is the most important instrument of Social and Economic Development. To serve the purpose of enhancing the understanding of marketing management we bring forward the latest edition of the book ‘Marketing Management’. This book is of utmost utility for the students of various courses namely BBA, MBA, etc. This book has been prepared according to the revised syllabus. For the help of the students, the subject matter of the book is simple, comprehensible and easily understandable. Moreover, wherever required, important facts, examples, tables, case studies, etc. are used for enhancing the quality of the chapters. For self-assessment, at the end of each chapter, Long Answer Type Questions, Short Answer Type Questions and Objective Type Questions are given that were asked in previous examinations of various universities.

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Principles of Business Management For .Com, M.Com, BBA & MBA

240.00

The book Principles of Business Management is of utmost utility for the students of various courses namely B.Com, M.Com, BBA, MBA, etc. This book has been prepared according to the revised syllabus. For the help of the students, the subject matter of the book is simple, comprehensible and easily understandable. Moreover, wherever required, important facts, examples, tables, graphs, etc. are used for enhancing the quality of the chapters. For self-assessment, at the end of each chapter, Long Answer Type Questions, Short Answer Type Questions and Objective Type Questions are given that were asked in previous examinations of various universities.

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Principles of Management

240.00

It is according to the syllabus of various universities. Principles of Management is the most important instrument of social and economic development. The subject is explained in the most simple language. Extensive use of charts, pictures and diagrams has been made to explain and illustrate the difficult concepts and Principles of Management. An important feature of this book is that important points to remember have been given in the form of boxes which exhibit them at a glance. Important questions asked in the examinations conducted by various universities and professional institutes have been given at the end of each chapter. The book will be of immense use and help to the students preparing for examinations.

Principles of Marketing For B.Com, B.B.A., M.Com & M.B.A.

210.00

The book ‘Principles of Marketing’ is of utmost utility for the students of various courses namely B.Com, M.Com, BBA, MBA, etc. This book has been prepared according to the revised syllabus. For the help of the students, the subject matter of the book is simple, comprehensible and easily understandable. Moreover, wherever required, important facts, examples, tables, graphs, etc. are used for enhancing the quality of the chapters. For self-assessment, at the end of each chapter, Long Answer Type Questions, Short Answer Type Questions and Objective Type Questions are given that were asked in previous examinations of various universities.

For Table of Contents: Click Look Inside or Scroll Down