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    • -10%
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      विषय सूची :- 1. विपणन- अर्थ ( सूक्ष्म तथा वृहत् अर्थ में ), प्रकृति, क्षेत्र एवं महत्व 2. विपणन अवधारणा 3. विपणन मिश्रण ( अन्तर्लय ) विचार ( अवधारणा ) 4. विपणन पर्यावरण ( वातावरण ) 5. उपभोक्ता व्यवहार6. बाजार विभक्तिकरण एवं स्थितिकरण 7....
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