Human Resource Management For B.B.A. (Dr. B.R. Ambedkar University, Agra)
Human Resource Management is one of the most important instruments of business management and development. To serve the purpose of enhancing the understanding of human resource management we bring forward the latest edition of the book ‘Human Resource Management. This book is of utmost utility for the students of various courses namely BBA, MBA, etc. This book has been prepared according to the revised syllabus. With the help of the students, the subject matter of the book is simple, comprehensible and easily understandable. Moreover, wherever required, important facts, examples, tables, case studies, etc. are used for enhancing the quality of the chapters. For self-assessment, at the end of each chapter, Long Answer Type Questions, Short Answer Type Questions and Objective Type Questions are given that were asked in previous examinations of various universities.
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Office Management (कार्यालय प्रबंध) For Post Graduation
कार्यालय प्रबन्ध (Office Management) Book की रचना यू.जी.सी. मॉडल पाठ्यक्रम के आधार पर की गयी है। पुस्तक की भाषा को सुलभ एवं सर्वग्राह्रा बनाने के लिए सरल शब्दों का प्रयोग किया गया है। तकनीकी शब्दों को हिन्दी तथा अंग्रेजी दोनों ही भाषाओं में दिया गया है। इस पुस्तक के द्वारा छात्रों को परीक्षा की तैयारी करने में सहायता मिलेगी। प्रत्येक अध्याय के अन्त में प्रश्नों का संग्रह दिया गया है। पुस्तक में दी गई भाषा अधिक सरल एवं आनंददायक है।
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Principles of Business Management For .Com, M.Com, BBA & MBA
The book Principles of Business Management is of utmost utility for the students of various courses namely B.Com, M.Com, BBA, MBA, etc. This book has been prepared according to the revised syllabus. For the help of the students, the subject matter of the book is simple, comprehensible and easily understandable. Moreover, wherever required, important facts, examples, tables, graphs, etc. are used for enhancing the quality of the chapters. For self-assessment, at the end of each chapter, Long Answer Type Questions, Short Answer Type Questions and Objective Type Questions are given that were asked in previous examinations of various universities.
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Organizational Behaviour (संगठनात्मक व्यवहार) for BBA, MBA, B.Com. & M.Com.
Organizational Behaviour (संगठनात्मक व्यवहार) Book बी.बी.ए. (BBA), एम.बी.ए (MBA)., बी.कॉम (BCom), म.कॉम (MCom) और अन्य कोर्स कर रहे छात्रों यह पुस्तक उपयोगी होगी। प्रस्तुत पुस्तक की भाषा सरल एवं बोधगम्य है। तकनीकी शब्दों को हिन्दी तथा अंग्रेजी दोनों ही भाषाओं में दिया गया है। लेखकों की अन्य पुस्तकों की भाँति प्रस्तुत पुस्तक की भाषा भी अत्यन्त सरल, सुबोध एवं रोचक है। प्रत्येक अध्याय में परीक्षाओं में पूछे गये मुख्य प्रश्नों को दिया गया है। पुस्तक में तीनों प्रकार के प्रश्न- दीर्घ उत्तरीय, लघु उत्तरीय एवं वस्तुनिष्ठ प्रश्नों का समावेश किया गया है।
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Human Resource Management (मानव संसाधन प्रबन्ध) For B.B.A. & M.B.A.
प्रस्तुत पुस्तक ‘मानव संसाधन प्रबन्ध’ (Human Resource Management) विभिन्न पाठ्यक्रमों जैसे की बी.बी.ए (BBA), एम.बी.ए (MBA) आदि के विद्यार्थियों के लिए एक अत्यंत उपयोगी पुस्तक है। यह पुस्तक संशोधन होने के पश्चात नवीन पाठ्यक्रम के अनुसार तैयार करी गई है। वर्तमान संस्करण का सृजन विषय-सामग्री, गुड़वत्ता तथा प्रस्तुतीकरण तीनों दृष्टि से अपनी विशेष पहचान चिन्हित्त करने के लिए प्रयासरत है। विद्यार्थियों की सहायता हेतु, पुस्तक की विषय-सामग्री सरल, सुबोध एवं बोधगम्य भाषा में दी गई है एवं उचित स्थान पर आवश्यक आंकड़े, उदहारण, सारिणी, आदि का उपयोग करा गया है। प्रत्येक अध्याय के सिद्धांतों को समझने के लिए एवं स्वयं का आंकलन करने के लिए अध्याय के अंत में विभिन्न विश्वविद्यालयों की परीक्षाओं में पूछे गए दीर्घ उत्तरीय प्रश्न (Long Answer Type Questions), लघु उत्तरीय प्रश्न (Short Answer Type Questions) एवं वस्तुनिष्ठ प्रश्न (Objective Type Questions) दिए गए हैं।
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Principles of Marketing For B.Com, B.B.A., M.Com & M.B.A.
The book ‘Principles of Marketing’ is of utmost utility for the students of various courses namely B.Com, M.Com, BBA, MBA, etc. This book has been prepared according to the revised syllabus. For the help of the students, the subject matter of the book is simple, comprehensible and easily understandable. Moreover, wherever required, important facts, examples, tables, graphs, etc. are used for enhancing the quality of the chapters. For self-assessment, at the end of each chapter, Long Answer Type Questions, Short Answer Type Questions and Objective Type Questions are given that were asked in previous examinations of various universities.
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Organisational Behaviour For B.Com, B.B.A., M.Com & M.B.A.
Organizational behavior has been given an important place in our courses of studies in various business management, public administration, etc. No student of these disciplines can afford without knowledge of this important branch of knowledge. The study of organizational behaviour furnishes a framework for understanding and appreciating the many forces that affect behavior in organizations. The present textbook ‘Organizational Behaviour’ is designed to introduce students of business economics and management to the method and application of Statistics. This book is of utmost utility for the students of various courses namely B.Com, M.Com,BBA and MBA, etc. For the help of the students, the subject matter of the book is simple, comprehensible and easily understandable. Moreover, wherever required, important facts, examples, tables, graphs, etc. are used for enhancing the quality of the chapters. For a better understanding of various theories and principles in each lesson, Practical Problems And Solutions are also included. In addition to this for self-assessment, at the end of each chapter Long Answer Type Questions, Short Answer Type Questions and Objective Type Questions are given.
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व्यवसाय प्रबन्ध (Business Management) For B.Com. Sem.-2 (According to NEP-2020)
Business Ethics For B.Com, B.B.A., M.Com & M.B.A.
The book Business Ethics is for students pursuing B.Com, B.B.A., M.Com, M.B.A. and other professional courses from various Indian Universities. In the book, each point is illustrated with suitable examples. The aim of buying this book- 'Business Ethics' is to generate interest in the subject in the mind of students and prepare them for their examinations. One of the conditions that brought business ethics to the forefront is the demise of small-scale, high trust and face-to-face enterprises and the emergence of huge multinational corporate structures capable of drastically affecting the everyday lives of the masses.
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