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Advanced Auditing For B.Com, BBA, M.Com & MBA

170.00
The book, Advanced Auditing is for students pursuing B.Com, BBA, M.Com, MBA and other commerce and for students taking professional exams conducted by the Institute of Chartered Accountants. It is according to the syllabus of various universities. The book contains the latest approach to the practice and changes in the legislation. The basic motto is to generate interest in the subject in the mind of the students and prepare them for their examinations. The book seeks to provide a thorough understanding of the theoretical and practical concepts of Advanced Auditing. The book contains the latest information about the subject broadly, sensible way and simple language. The subject of this book is prepared scientifically and analytically.  For Table of Contents: Click Look Inside or Scroll Down.
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Advertising and Sales Promotion For B.Com

140.00
Provisionally, the book, Advertising and Sales Promotion is in the syllabus of B.Com in several universities. But, anyone interested in selling and advertising can buy this book. Advertising is a brilliant form of art that has become an indispensable part of our lives. As the business scene has transformed for the better in our country, much is happening on the advertising front. This book deals with the dynamic concept of Sales Promotion and its effect on the consumer, and a lot more. For Table of Contents: Click Look Inside or Scroll Down

Book keeping and Accountancy

360.00
Who can buy? The book has been strictly prepared following the latest syllabus and examination pattern prescribed by UP Board for class XII. The book is presented in a simple, detailed and lucid manner. It includes all the questions asked in the previous papers. Each chapter in the book contains several solved numericals explaining each concept. Each chapter is followed by practice questions which have been classified into Essay type, Short answer type, Objective type and Numericals for better understanding of the chapter. Answer to all the questions along with hints is given. For the table of contents click on the look inside option.  

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Business Environment (व्यावसायिक पर्यावरण)

295.00
व्यावसायिक पर्यावरण Business Environment Book में आज के भूमण्डलीकरण तथा उदारीकरण की स्थिति में बड़ी तेजी से केवल परिवर्तन ही नहीं हो रहे हैं, अपितु ये परिवर्तन उतनी ही शीघ्रता से पूरे विश्व में फैल भी जाते हैं। इसका उदाहरण है 2007 के मध्य में सृजित वैश्विक वित्तीय संकट, जो 2008 में वैश्विक आर्थिक संकट के रूप में विकसित, विकासशील और उदीयमान प्रकार के सभी देशों में फैल गया। कहा जाता है कि 1930 की महान आर्थिक मन्दी के पश्चात् की यह सबसे बड़ी आर्थिक मन्दी है। इसलिए इस मन्दी की पृष्टभूमि में ‘व्यावसायिक पर्यावरण’ नामक मेरी पुस्तक का पूर्णतः संशोधित एवं परिवर्द्धित संस्करण आवश्यक हो गया है। यह संस्करण इसी उद्देश्य को पूरा करता है। पुस्तक के संशोधित संस्करण में नीति आयोग द्वारा घोषित त्रिवर्षीय कार्य योजना 2017-18 से 2019-20 को पुस्तक में सम्मिलित किया गया। व्यावसायिक पर्यावरण (Business Environment Book) अधिकतर विश्वविद्यालयों में B.Com कर रहे छात्रों के लिए है। विषय सूची के लिए लुक इनसाइड के बटन पर क्लिक करे।  

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Business Environment For BBA, B.Com, MBA, M.Com

295.00
The book, Business Environment is for students pursuing BBA, B.Com, MBA, M.Com and other commerce and professional courses.   Features of the Book
  • The book attempts to sketch the various important aspects of the business environment interface.
  • The information has been presented in a lucid manner with comprehensive coverage of all topics.
  • It includes up-to-date information and practical illustrations from the business world.
  • Key words provided at the beginning of each chapter will help students to understand the subject faster and enhance their vocabulary.
  For Table of Contents: Click Look Inside or Scroll Down  
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Business Ethics For B.Com, B.B.A., M.Com & M.B.A.

200.00
The book Business Ethics is for students pursuing B.Com, B.B.A., M.Com, M.B.A. and other professional courses from various Indian Universities. In the book, each point is illustrated with suitable examples. The aim of buying this book- 'Business Ethics' is to generate interest in the subject in the mind of students and prepare them for their examinations. One of the conditions that brought business ethics to the forefront is the demise of small-scale, high trust and face-to-face enterprises and the emergence of huge multinational corporate structures capable of drastically affecting the everyday lives of the masses.  For Table of Contents: Click Look Inside or Scroll Down
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Business Regulatory Framework for B.Com. (Honors & General)

240.00
Business Regulatory Framework is specially designed to serve as an undergraduate textbook for B.Com. (Honors & General) students of various universities across India Features of the Book
  • Difficult provisions of Law have been discussed with the help of examples from day-to-day life.
  • The book includes questions asked in the examination of various universities. Hints have been given at the end of each chapter to solve the questions.
  • The intricate and complicated rules of the Acts have been made clear and understandable with suitable examples and case laws.
  • The questions at the end of each chapter include Long Answer Questions, Short Answer Questions, and Objective Questions as per the Latest Exam Pattern.
For Table of Contents: Click Look Inside or Scroll Down
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Consumer Behaviour For B.B.A & M.B.A

180.00
Consumer Behaviour is one of the most important instruments of business management and development. It enables the companies’ to maximize their profits by properly analyzing consumer behavior. To serve the purpose of enhancing the understanding of consumer behavior, we bring forward the latest edition of the book ‘Consumer Behaviour’. This book is of utmost utility for the students of various courses namely BBA, MBA, etc. This book has been prepared according to the revised syllabus. For the help of the students, the subject matter of the book is simple, comprehensible and easily understandable. Moreover, wherever required, important facts, examples, tables, case studies, etc. are used for enhancing the quality of the chapters. For self-assessment, at the end of each chapter, Long Answer Type Questions, Short Answer Type Questions and Objective Type Questions are given that were asked in previous examinations of various universities. For Table of Contents: Click Look Inside or Scroll Down

Corporate Law For B. Com, BBA, M.Com, MBA

345.00
The book, Corporate Law has been written primarily for the students preparing for B. Com, BBA, M.Com, MBA, Law and other commerce and professional courses.
  • The difficult provisions of Corporate Law have been illustrated with the help of Indian and English cases decided by the law courts. 
  • For thematic unity, the subject has been discussed topic-wise but for ready reference relevant sections have been quoted. The subject is presented in a very simple language.
  • Important questions asked in various examinations have been given at the end of each chapter. 
  • To make the book more useful Objective Type Questions with their answers have also been given at the end of each chapter.
For Table of Contents: Click Look Inside or Scroll Down  
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Diet Therapy (आहार चिकित्सा)

110.00
आहार चिकित्सा (Diet Therapy) Book बी. ए. (BA), एम.बी.ए (MBA) और अन्य कोर्स कर रहे छात्रों के लिए यह पुस्तक उपयोगी होगी। व्यावसायिक पाठ्यक्रम तथा सभी पाठकों के अध्ययन के लिए पुस्तक की विषय सामग्री को तैयार किया गया है। पुस्तक की भाषा सरल, सुबोध एवं सुगम्य है। आहार से सम्बन्धित महत्वपूर्ण अध्ययन को शामिल किया गया है। सभी पाठ्यक्रम के छात्रों के लिए परीक्षा में उपयोगी बनाने के लिए दीर्घ उत्तरीय, लघु उत्तरीय एवं वस्तुनिष्ठ प्रश्नों को प्रस्तुत कर विषय सामग्री को उपयोगी बनाया गया है। कई विद्वानों के विचारों, राय, प्रोत्साहन एवं सहयोग से लेखन कार्य को पूरा किया गया है ताकि पुस्तक सभी छात्रों के लिए उपयोगी बन सके। विषय सूची के लिए लुक इनसाइड के बटन पर क्लिक करे।  

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Environmental Studies (Compulsory Paper)

180.00
Environmental Studies is taught as a compulsory paper to undergraduate students across major universities in India. Features of the Book
  • The book includes questions asked in the examination of various universities.
  • The book has been written according to the unified syllabus issued by the UGC for all universities and colleges in India
  • The author has provided sample case studies and examples from India on the global topic of environmental studies.
  • Well-labeled diagrams and flowcharts would make the book easier for students to interpret, understand and enforce.
For Table of Contents: Click Look Inside or Scroll Down.
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Essential of E-Commerce (ई-कॉमर्स की अनिवार्यता) For B.Com. (Sem.2) According to NEP-2020

135.00
Essential of E-Commerce (ई-कॉमर्स की अनिवार्यता) पुस्तक उत्तर प्रदेश के सभी विश्वविद्यालयों के लिए राष्ट्रीय शिक्षा नीति 2020 (NEP-2020) के तहत निर्धारित पाठ्यक्रम के अनुसार तैयार की गई है।

• पुस्तक में प्रायोगिक कार्य शामिल हैं।

विषय सूची जानने के लिए  ‘Scroll Down’ करे।
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Extension Education and Communication (सतत शिक्षा एवं संचार)

350.00
सतत शिक्षा एवं संचार (Education and Communication) Book बी. एड (B.Ed), एम. एड (M.Ed) और अन्य कोर्स कर रहे छात्रों के लिए उपयोगी है। घटनाओं का वस्तुनिष्ठ विवरण करने का प्रयास किया गया है। विभिन्न पक्षों का विश्लेषण तार्किक ढंग से किया गया है। विषय की तारतम्यता का विषेश ध्यान रखा गया है जिससे विद्यार्थियों को घटनाक्रम स्पष्ट हो सके। पुस्तक में चित्रों को समिल्लित करके उपयोगी बनाने का प्रयास किया गया है। प्रस्तुत पुस्तक में निर्धारित पाठ्यक्रम के अनुसार शिक्षा में नवीन प्रवृतियाँ एवं नवाचार का विस्तृत उल्लेख किया गया है। पुस्तक में आवश्कतानुसार सामग्री का समावेश किया गया है। पुस्तक में तीनों प्रकार के प्रश्न- दीर्घ उत्तरीय, लघु उत्तरीय एवं वस्तुनिष्ठ प्रश्नों का समावेश किया गया है। विषय सामग्री में अघतन शोधों का समावेश किया गया है जिससे विद्यार्थीगण विद्वानों की विभिन्न रायों एवं व्याख्याओं से परिचित हो सकें। विषय सूची के लिए इमेजेज देखें।

Satat shiksha avam sanchar

 

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Home Science(गृह विज्ञान) Class XII

250.00
गृह विज्ञान (Home Science) Book में प्रयुक्त तकनिकी शब्दों का प्रयोग वैज्ञानिक तथा तकनिकी शब्दावली आयोग, शिक्षा मन्त्रालय (भारत सरकार) द्वारा प्रकाशित शब्दावलियों के आधार पर किया गया है। प्रस्तुत पुस्तक गृह विज्ञान माध्यमिक शिक्षा परिषद, उत्तर प्रदेश, प्रयागराज के पाठ्यक्रमानुसार (कक्षा 12 ) के छात्र-छात्राओं के लिए है। गृह विज्ञान के क्षेत्र में जो आधुनिक खोजें एवं शोध-कार्य हुआ है उसका उपयोग पुस्तक में दिया गया है। विषय को सुलभ बनाने के लिए दैनिक एवं पारिवारिक जीवन से सम्बन्धित उदाहरण तथा यथासम्भव चित्र दिए गये है। निर्धारित पाठ्यक्रम के अनुरूप सभी विषय-वस्तुओं को स्थान दिया गया है। पुस्तक की भाषा को सुलभ एवं सर्वग्राह्रा बनाने के लिए सरल शब्दों का प्रयोग किया गया है। पुस्तक की एक अन्य विशेषता यह है कि प्रत्येक अन्त में विषय से सम्बन्धित महत्वपूर्ण प्रश्न भी दिए गये हैं। पुस्तक में दी गई भाषा अधिक सरल एवं आनंददायक है।विषय सूची के लिए लुक इनसाइड के बटन पर क्लिक करे।  

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Indian Economy (भारतीय अर्थव्यवस्था)

210.00
Indian Economy (भारतीय अर्थव्यवस्था) Book बी.बी.ए (BBA), एम.बी.ए (MBA)., बी.कॉम (B.Com), म.कॉम (M.Com) और अन्य कोर्स कर रहे छात्रों यह पुस्तक उपयोगी होगी। प्रस्तुत पुस्तक की रचना निर्धारित पाठ्यक्रमानुसार की गई है। पुस्तक की भाषा सरल एवं रोचक भाषा है। प्रत्येक अध्याय के अन्त में दीर्घ उत्तरीय प्रश्न, लघु उत्तरीय प्रश्न और वस्तुनिष्ठ प्रश्नों को समाहित किया गया है। पुस्तक में सर्वत्र आम बोलचाल की भाषा का ही प्रयोग किया गया है जिससे कि छात्र इस विषय को सरलता से समझ सकें। विषय सूची के लिए लुक इनसाइड के बटन पर क्लिक करे।  

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Industrial Law: For BBA

210.00
Who can buy? The book has been written primarily for the students of BBA. Students pursuing B.Com, BBA, M.Com, MBA and other commerce and professional courses will also find this book very helpful. It is according to the syllabus of various universities. We have tried to present the subject in a very simple language. The difficult provisions of industrial law have been illustrated with the help of Indian and English cases decided by the law courts. For thematic unity, the subject has been discussed topic-wise but for ready reference, relevant sections have been quoted. Important questions asked in various examinations have been given at the end of each chapter. To make the book more useful Objective Type Questions with their answers and Practical Problems have also been added at the end of each chapter. The book incorporates important changes made by the Employees' State Insurance (Amendment) Act. Latest amendments made in other Acts have also been incorporated in the text at relevant places. For the table of contents click on the look inside option.  

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International Business

160.00
Who can buy? Students pursuing B. Com., B.B.A., M.Com., MBA and other commerce and professional courses. It is according to the syllabus of various universities. In this book, International Business has been presented with all the modern refinements in a simple and lucid style. It includes up-to-date information and practical illustrations from the business world. Important concepts are given at the beginning of each chapter to help students in understanding the basic fundamental concepts. The contents of this book have been organised carefully and to the point. Each chapter of the book is followed by questions for practice which has been classified into, Long Answer Questions, Short Answer Questions, Objective Type Questions and Practical Questions. For the table of contents click on the look inside option.  

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Investment Management For B.B.A. & M.B.A.

150.00
Investment management has emerged as a distinct and important area of decision-making, created by a complex pattern of business organization and diversified nature of business activities. To serve the purpose of enhancing the understanding of investment management we bring forward the latest edition of the book ‘Investment Management’. This book is of utmost utility for the students of various courses namely BBA, MBA, etc. This book has been prepared according to the revised syllabus. For the help of the students, the subject matter of the book is simple, comprehensible and easily understandable. Moreover, wherever required, important facts, examples, tables, graphs, etc. are used for enhancing the quality of the chapters. For self-assessment, at the end of each chapter, Long Answer Type Questions, Short Answer Type Questions and Objective Type Questions are given that were asked in previous examinations of various universities. For Table of Contents: Click Look Inside or Scroll Down.

Marketing Management For B.B.A & M.B.A

160.00
Marketing Management is the most important instrument of Social and Economic Development. To serve the purpose of enhancing the understanding of marketing management we bring forward the latest edition of the book ‘Marketing Management. This book is of utmost utility for the students of various courses namely BBA, MBA, etc. This book has been prepared according to the revised syllabus. For the help of the students, the subject matter of the book is simple, comprehensible and easily understandable. Moreover, wherever required, important facts, examples, tables, case studies, etc. are used for enhancing the quality of the chapters. For self-assessment, at the end of each chapter, Long Answer Type Questions, Short Answer Type Questions and Objective Type Questions are given that were asked in previous examinations of various universities. For Table of Contents: Click Look Inside or Scroll Down

Marketing Management For B.B.A & M.B.A

160.00
Marketing Management is the most important instrument of Social and Economic Development. To serve the purpose of enhancing the understanding of marketing management we bring forward the latest edition of the book ‘Marketing Management’. This book is of utmost utility for the students of various courses namely BBA, MBA, etc. This book has been prepared according to the revised syllabus. For the help of the students, the subject matter of the book is simple, comprehensible and easily understandable. Moreover, wherever required, important facts, examples, tables, graphs, etc. are used for enhancing the quality of the chapters. For self-assessment, at the end of each chapter, Long Answer Type Questions, Short Answer Type Questions and Objective Type Questions are given that were asked in previous examinations of various universities. For Table of Contents: Click Look Inside or Scroll Down

Marketing Management For B.B.A & M.B.A

160.00
Marketing Management is the most important instrument of Social and Economic Development. To serve the purpose of enhancing the understanding of marketing management we bring forward the latest edition of the book ‘Marketing Management’. This book is of utmost utility for the students of various courses namely BBA, MBA, etc. This book has been prepared according to the revised syllabus. For the help of the students, the subject matter of the book is simple, comprehensible and easily understandable. Moreover, wherever required, important facts, examples, tables, case studies, etc. are used for enhancing the quality of the chapters. For self-assessment, at the end of each chapter, Long Answer Type Questions, Short Answer Type Questions and Objective Type Questions are given that were asked in previous examinations of various universities. For Table of Contents: Click Look Inside or Scroll Down

National Pride and Indian Thought (राष्ट्र गौरव एवं भारतीय चिंतन) for B.A. and M.A.

160.00
राष्ट्र गौरव एवं भारतीय चिंतन (National Pride and Indian Thought) Book भारत के प्रमुख विश्वविद्यालयों में छात्रों के लिए अनिवार्य अध्ययन के रूप में पढ़ाया जाता है। प्रस्तुत पुस्तक में भारतीय संस्कृति, प्राचीन सभ्यता, दर्शन, विज्ञान, कला, एवं धार्मिक गतिविधियों का विस्तृत्त उल्लेख किया गया है। पुस्तक की भाषा सरल, सुबोध एवं सुगम्य है। पुस्तक में आवश्कतानुसार सामग्री का समवेश किया गया है। इस पुस्तक में तीनों प्रकार के प्रश्न- दीर्घ उत्तरीय, लघु उत्तरीय एवं वस्तुनष्ट प्रश्नों का समवेश किया गया है। विषय सामग्री में उघतन शोधों का समवेश किया गया है जिससे विद्यार्थीगण विद्वानों रोयों तथा व्याख्यायों से परिचित हो सकें। For Table of Contents: Click Look Inside or Scroll Down.  
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Organisational Behaviour For B.Com., M. Com., B.B.A. & M.B.A.

150.00
Organizational behaviour has been given an important place in our courses of studies in various business management, public administration, etc. No student of these disciplines can afford without knowledge of this important branch of knowledge. The study of organizational behaviour furnishes a framework for understanding and appreciating the many forces that affect behavior in organizations. The present textbook ‘Organizational Behaviour’ is designed to introduce students of business economics and management to the method and application of Statistics. This book is of utmost utility for the students of various courses namely B.Com, M.Com, BBA and MBA, etc. For the help of the students, the subject matter of the book is simple, comprehensible and easily understandable. Moreover, wherever required, important facts, examples, tables, graphs, etc. are used for enhancing the quality of the chapters. For a better understanding of various theories and principles in each lesson, Practical Problems And Solutions are also included. In addition to this for self-assessment, at the end of each chapter Long Answer Type Questions, Short Answer Type Questions and Objective Type Questions are given. For Table of Contents: Click Look Inside or Scroll Down.
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Production Management

180.00
Who can buy? The text of this book has been developed and designed to cater to the needs of BBA students and other professional courses. The book makes an attempt to cover the theoretical, practical and applied aspects of Production Management. This book captures the essence of the changing global management culture as applicable to the practising discipline of Production Management. The book has indispensable content of students pursuing the course of Production Management. The author has put the latest thinking in the field of production management at one place for the benefits of students. The topics are presented in simple, concise and interesting styles. For the table of contents click on the look inside option.  

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