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E-Books Archives - Sahitya Bhawan https://www.sahityabhawan.in/product-category/ebooks/ SBPD Publishing House Mon, 18 Mar 2024 14:41:05 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.2 https://www.sahityabhawan.in/wp-content/uploads/2020/11/Untitled-150x150.png E-Books Archives - Sahitya Bhawan https://www.sahityabhawan.in/product-category/ebooks/ 32 32 Essential of E-Commerce (ई-कॉमर्स की अनिवार्यता) For B.Com. (Sem.2) According to NEP-2020 https://www.sahityabhawan.in/product/essential-of-e-commerce-for-b-com-sem-2-hindi/ https://www.sahityabhawan.in/product/essential-of-e-commerce-for-b-com-sem-2-hindi/#respond Wed, 09 Mar 2022 08:06:54 +0000 https://www.sahityabhawan.in/?post_type=product&p=9696 Essential of E-Commerce (ई-कॉमर्स की अनिवार्यता) पुस्तक उत्तर प्रदेश के सभी विश्वविद्यालयों के लिए राष्ट्रीय शिक्षा नीति 2020 (NEP-2020) के तहत निर्धारित पाठ्यक्रम के अनुसार तैयार की गई है।

• पुस्तक में प्रायोगिक कार्य शामिल हैं।

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]]> विषय सूची :-

 यूनिट- I – इण्टरनेट और वाणिज्य

यूनिट- II – बी2सी में उपयोगिता

यूनिट- III – बी2बी में उपयोगिता 

यूनिट- IV – शासन में उपयोगिता

अतिरिक्त जानकारी :- 

इस पुस्तक के लेखक एम. के. मल्लिक है |

   ISBN   978-93-92208-27-0
   Size (Cm)   24 x 18 x 1.5
   Weight (Gram)  250
   Pages   176

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]]> https://www.sahityabhawan.in/product/essential-of-e-commerce-for-b-com-sem-2-hindi/feed/ 0 Consumer Behaviour For B.B.A & M.B.A https://www.sahityabhawan.in/product/consumer-behaviour/ https://www.sahityabhawan.in/product/consumer-behaviour/#respond Sat, 10 Jul 2021 10:57:16 +0000 https://www.sahityabhawan.in/?post_type=product&p=5970 Consumer Behaviour is one of the most important instruments of business management and development. It enables the companies’ to maximize their profits by properly analyzing consumer behavior. To serve the purpose of enhancing the understanding of consumer behavior, we bring forward the latest edition of the book ‘Consumer Behaviour’. This book is of utmost utility for the students of various courses namely BBA, MBA, etc. This book has been prepared according to the revised syllabus. For the help of the students, the subject matter of the book is simple, comprehensible and easily understandable. Moreover, wherever required, important facts, examples, tables, case studies, etc. are used for enhancing the quality of the chapters. For self-assessment, at the end of each chapter, Long Answer Type Questions, Short Answer Type Questions and Objective Type Questions are given that were asked in previous examinations of various universities.

For Table of Contents: Click Look Inside or Scroll Down

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]]> Table of Content:-

1. Introduction to Consumer Behaviour 2. Consumer Research Process 3. Models of Consumer Behaviour 4. Consumer Perception 5. Learning and Consumer Behaviour 6. Consumer Attitude, Formation and Change 7. Consumer Personality 8. The Family and Life-style Marketing 9. Group Dynamics and Consumer Reference Group 10. Influence of Social and Cultural Factors 11. Communication and Consumer Buying Behaviour 12. Consumer Decision-making Process and Consumer Satisfaction 13. Industrial Buying Behaviour and Marketing of Services. 

More Information:-

The authors of this book are Dr. Mayank Jain and Shri Gaurang Garg. Dr. Mayank Jain is Associate Professor and HOD in IIMT Professional College, Meerut. Shri Gaurang Garg works at Rajeev Academy for Technology and Management, Mathura.

   ISBN   978-93-5047-110-4
   Size (Cm)   24 x 18 x 2
   Weight (Gram)   350
   Pages   299

 

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]]> https://www.sahityabhawan.in/product/consumer-behaviour/feed/ 0 Marketing Management For B.B.A & M.B.A https://www.sahityabhawan.in/product/marketing-management-english-2/ https://www.sahityabhawan.in/product/marketing-management-english-2/#respond Sat, 10 Jul 2021 09:37:39 +0000 https://www.sahityabhawan.in/?post_type=product&p=5966 Marketing Management is the most important instrument of Social and Economic Development. To serve the purpose of enhancing the understanding of marketing management we bring forward the latest edition of the book ‘Marketing Management. This book is of utmost utility for the students of various courses namely BBA, MBA, etc. This book has been prepared according to the revised syllabus. For the help of the students, the subject matter of the book is simple, comprehensible and easily understandable. Moreover, wherever required, important facts, examples, tables, case studies, etc. are used for enhancing the quality of the chapters. For self-assessment, at the end of each chapter, Long Answer Type Questions, Short Answer Type Questions and Objective Type Questions are given that were asked in previous examinations of various universities.

For Table of Contents: Click Look Inside or Scroll Down

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]]> Table of Content:-

1. Marketing: An Introduction 2. Marketing Management 3. Core Concepts of Marketing 4. Marketing Segmentation 5. Targeting and Positioning 6. Marketing of a Product 7. New Product Development 8. Product Life Cycle 9. Branding And Packaging 10. Channels of Distribution 11. Price Determination 12. Promotion Marketing Communication 13. Advertising, Publicity and Public Relations 14. Media: Selection And Management 15. Marketing Research 16. Marketing Information System 17. Consumer Behaviour.

More Information:-

The author of this book is Dr. N. Mishra. Dr. N. Mishra is an Ex-Reader in Commerce, Motilal Nehru College, (University of Delhi) Delhi.

   ISBN
   Size (Cm)   24 x 18 x 1
   Weight (Gram)   225
   Pages   205

 

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]]> https://www.sahityabhawan.in/product/marketing-management-english-2/feed/ 0 Marketing Management For B.B.A & M.B.A https://www.sahityabhawan.in/product/marketing-management-english/ https://www.sahityabhawan.in/product/marketing-management-english/#respond Tue, 15 Jun 2021 10:51:24 +0000 https://www.sahityabhawan.in/?post_type=product&p=5812 Marketing Management is the most important instrument of Social and Economic Development. To serve the purpose of enhancing the understanding of marketing management we bring forward the latest edition of the book ‘Marketing Management’. This book is of utmost utility for the students of various courses namely BBA, MBA, etc. This book has been prepared according to the revised syllabus. For the help of the students, the subject matter of the book is simple, comprehensible and easily understandable. Moreover, wherever required, important facts, examples, tables, case studies, etc. are used for enhancing the quality of the chapters. For self-assessment, at the end of each chapter, Long Answer Type Questions, Short Answer Type Questions and Objective Type Questions are given that were asked in previous examinations of various universities.

For Table of Contents: Click Look Inside or Scroll Down

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]]> Table of Content:-

1. Nature And Functions of Marketing 2. Marketing Concept 3. The Concept of Marketing Mix 4. Marketing Environment 5. Consumer Behaviour 6. Market Segmentation 7. Product And Product Policy 8. Product Planning 9. New Product Development 10. Product Identifications, Brand, Trademark, Packaging And Labelling Decisions 11. Product Life Cycle 12. Pricing Decisions 13. Channels of Distribution 14. Consumer Market and Industrial Market 15. Consumer Decision Making Process and Consumer Satisfaction 16. Promotion and Marketing Communication 17. Advertising, Publicity and Public Relations 18. Media : Selection and Management 19. Marketing Research 20. Marketing Information System.

More Information:-

The author of this book is Dr. N. Mishra. Dr. N. Mishra is an Ex-Reader in Commerce, Motilal Nehru College, (University of Delhi) Delhi.

   ISBN   978-93-5047-484-6
   Size (Cm)   24 x 18 x 1.5
   Weight (Gram)   250
   Pages   192

 

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]]> https://www.sahityabhawan.in/product/marketing-management-english/feed/ 0 Environmental Studies (Compulsory Paper) https://www.sahityabhawan.in/product/environmental-studies/ https://www.sahityabhawan.in/product/environmental-studies/#respond Sat, 20 Feb 2021 12:09:21 +0000 http://sanjaysahityabhawan.com/?post_type=product&p=4422 Environmental Studies is taught as a compulsory paper to undergraduate students across major universities in India.

Features of the Book

  • The book includes questions asked in the examination of various universities.
  • The book has been written according to the unified syllabus issued by the UGC for all universities and colleges in India
  • The author has provided sample case studies and examples from India on the global topic of environmental studies.
  • Well-labeled diagrams and flowcharts would make the book easier for students to interpret, understand and enforce.

For Table of Contents: Click Look Inside or Scroll Down.

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]]> Environmental Studies is a multidisciplinary academic field that systematically studies human interaction with the environment. It connects principles from the physical sciences, commerce/economics, the humanities, and social sciences to address complex contemporary environmental issues. Environmental Studies is taught as a compulsory paper to undergraduate students across major universities in India. Assuming very little background in mathematics or science, it gives a balanced presentation of the major issues and concerns related to the environment. Environmental studies will also be useful for those taking the UPSC civil services examinations. This book is written in a student-friendly manner.

Table of Contents:

1. The Multidisciplinary Nature of Environmental Studies. 2. The Vedic Description and Religious Aspect of Environment. 3. Current Status of Environmental Degradation. 4. Natural Resources – Renewable and Non-Renewable Resources. 5. Ecosystem 6. Biodiversity and its Conservation. 7. Environmental Pollution and Natural Calamities. 8. Social Issues and Environment. 9. Human Population and the Environment.  10. A Dangerous Challenge of the 21st Century – HIV/AIDS. 11. Field Work. 12. Some Important Environmental Days and International and Natural Environmental Institutions and the Green Olympiad.

Additional Information: 

   ISBN    978-93-5047-262-0
   Size (Inch)    9.5×6.25×0.325
   Weight (Gram)    300
   Pages    199

 

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]]> https://www.sahityabhawan.in/product/environmental-studies/feed/ 0 Marketing Management For B.B.A & M.B.A https://www.sahityabhawan.in/product/marketing-management-3/ https://www.sahityabhawan.in/product/marketing-management-3/#respond Mon, 04 Jan 2021 10:00:00 +0000 http://beta.kalracottageindustry.com/?post_type=product&p=3983 Marketing Management is the most important instrument of Social and Economic Development. To serve the purpose of enhancing the understanding of marketing management we bring forward the latest edition of the book ‘Marketing Management’. This book is of utmost utility for the students of various courses namely BBA, MBA, etc. This book has been prepared according to the revised syllabus. For the help of the students, the subject matter of the book is simple, comprehensible and easily understandable. Moreover, wherever required, important facts, examples, tables, graphs, etc. are used for enhancing the quality of the chapters. For self-assessment, at the end of each chapter, Long Answer Type Questions, Short Answer Type Questions and Objective Type Questions are given that were asked in previous examinations of various universities.

For Table of Contents: Click Look Inside or Scroll Down

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]]>

Table of Content:-

1. Nature And Functions of Marketing 2. Marketing Concept 3. The Concept of Marketing Mix 4. Marketing Environment 5. Consumer Behaviour 6. Market Segmentation 7. Product And Product Policy 8. Product Planning 9. New Product Development 10. Product Identifications, Brand, Trademark, Packaging And Labelling Decisions 11. Product Life Cycle 12. Pricing Decisions 13. Channels of Distribution 14. Wholesaler or Whole Sale Distribution Management 15. Retailers 16. Physical Distribution Management 17. Transportation 18. Ware Housing 19. Inventory Control And Order Processing 20. Promotion And Marketing Communication 21. Personal Selling 22. Advertising Publicity And Public Relations 23. Sales Promotion 24. Qualification/Qualities of a Successful Salesman, Functions of Salesman, Selling as a Career and Classification of Successful Salesman.

More Information:-

The author of this book is Dr. N. Mishra. Dr. N. Mishra is an Ex-Reader in Commerce, Motilal Nehru College, (University of Delhi) Delhi.

   ISBN   978-93-5047-365-8
   Size (Cm)   24 x 18 x 1.5
   Weight (Gram)   300
   Pages   232

 

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]]> https://www.sahityabhawan.in/product/marketing-management-3/feed/ 0 Investment Management For B.B.A. & M.B.A. https://www.sahityabhawan.in/product/investment-management/ https://www.sahityabhawan.in/product/investment-management/#respond Mon, 04 Jan 2021 08:39:32 +0000 http://beta.kalracottageindustry.com/?post_type=product&p=3964 Investment management has emerged as a distinct and important area of decision-making, created by a complex pattern of business organization and diversified nature of business activities. To serve the purpose of enhancing the understanding of investment management we bring forward the latest edition of the book ‘Investment Management’. This book is of utmost utility for the students of various courses namely BBA, MBA, etc. This book has been prepared according to the revised syllabus. For the help of the students, the subject matter of the book is simple, comprehensible and easily understandable. Moreover, wherever required, important facts, examples, tables, graphs, etc. are used for enhancing the quality of the chapters. For self-assessment, at the end of each chapter, Long Answer Type Questions, Short Answer Type Questions and Objective Type Questions are given that were asked in previous examinations of various universities.

For Table of Contents: Click Look Inside or Scroll Down.

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]]> Table of Content:-

1. Investment: Meaning, Nature, Objectives and Types 2. Investment Process 3. Investment Alternatives: Negotiable And Non-negotiable Investments 4. Return: Concept, Analysis and Measurement 5. Risk : Concept, Measurement, Systematic, Unsystematic And Security Risk 6. Security Analysis: Fundamental (Economic And Industrial) And Technical Analysis 7. Efficient Market Hypothesis: Weak, Semi-strong And Strong Market 8. Capital Assets Pricing Model 9. Portfolio Evaluation: Jensen, Sharpe And Treynor Models. 

More Information:-

The author of this book is Shri. R.B. Maheshwari.

   ISBN   978-93-5047-607-9
   Size (Cm)   24 x 18 x 1
   Weight (Gram)   200
   Pages   171

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]]> https://www.sahityabhawan.in/product/investment-management/feed/ 0 National Pride and Indian Thought (राष्ट्र गौरव एवं भारतीय चिंतन) for B.A. and M.A. https://www.sahityabhawan.in/product/national-pride-and-indian-thought-hindi/ https://www.sahityabhawan.in/product/national-pride-and-indian-thought-hindi/#respond Tue, 15 Dec 2020 07:37:43 +0000 http://beta.kalracottageindustry.com/?post_type=product&p=3439 राष्ट्र गौरव एवं भारतीय चिंतन (National Pride and Indian Thought) Book भारत के प्रमुख विश्वविद्यालयों में छात्रों के लिए अनिवार्य अध्ययन के रूप में पढ़ाया जाता है। प्रस्तुत पुस्तक में भारतीय संस्कृति, प्राचीन सभ्यता, दर्शन, विज्ञान, कला, एवं धार्मिक गतिविधियों का विस्तृत्त उल्लेख किया गया है। पुस्तक की भाषा सरल, सुबोध एवं सुगम्य है। पुस्तक में आवश्कतानुसार सामग्री का समवेश किया गया है। इस पुस्तक में तीनों प्रकार के प्रश्न- दीर्घ उत्तरीय, लघु उत्तरीय एवं वस्तुनष्ट प्रश्नों का समवेश किया गया है। विषय सामग्री में उघतन शोधों का समवेश किया गया है जिससे विद्यार्थीगण विद्वानों रोयों तथा व्याख्यायों से परिचित हो सकें।

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]]> Table of Contents:

1. प्राचीन भारतीय संस्कृति- सिंधु सभ्यता एवं वैदिक संस्कृति  2. औपनिषदिक चिन्तन  3.  जैन धर्म एवं बौद्ध धर्म 4. भारतीय दर्शन के छ: अंग (षड्दर्शन) 5. मध्यकालीन भारत की भक्ति संत परम्परा  6. भारत में सूफी संत 7.  साहित्य 8.  प्राचीन व मध्यकालीन भारत में विज्ञान 9.  गणित, आयुर्वेदिक एवं ज्योतिष के प्रमुख व्यक्ति एवं कृतियाँ 10. कला और स्थापत्य 11. प्रमुख राष्ट्रीय चरित्र  एवं व्यक्तित्व-1 12. प्रमुख राष्ट्रीय चरित्र एवं व्यक्तित्व-2 |

Additional Information: 

   ISBN    978-93-5047-496-9
   Size (Inch)    24.5 x 16 x 1
   Weight (Gram)    300
   Pages    248

 

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]]> https://www.sahityabhawan.in/product/national-pride-and-indian-thought-hindi/feed/ 0 Extension Education and Communication (सतत शिक्षा एवं संचार) https://www.sahityabhawan.in/product/extension-education-and-communication/ https://www.sahityabhawan.in/product/extension-education-and-communication/#respond Tue, 24 Nov 2020 08:11:50 +0000 http://beta.kalracottageindustry.com/?post_type=product&p=3334 सतत शिक्षा एवं संचार (Education and Communication) Book बी. एड (B.Ed), एम. एड (M.Ed) और अन्य कोर्स कर रहे छात्रों के लिए उपयोगी है। घटनाओं का वस्तुनिष्ठ विवरण करने का प्रयास किया गया है। विभिन्न पक्षों का विश्लेषण तार्किक ढंग से किया गया है। विषय की तारतम्यता का विषेश ध्यान रखा गया है जिससे विद्यार्थियों को घटनाक्रम स्पष्ट हो सके। पुस्तक में चित्रों को समिल्लित करके उपयोगी बनाने का प्रयास किया गया है। प्रस्तुत पुस्तक में निर्धारित पाठ्यक्रम के अनुसार शिक्षा में नवीन प्रवृतियाँ एवं नवाचार का विस्तृत उल्लेख किया गया है। पुस्तक में आवश्कतानुसार सामग्री का समावेश किया गया है। पुस्तक में तीनों प्रकार के प्रश्न- दीर्घ उत्तरीय, लघु उत्तरीय एवं वस्तुनिष्ठ प्रश्नों का समावेश किया गया है। विषय सामग्री में अघतन शोधों का समावेश किया गया है जिससे विद्यार्थीगण विद्वानों की विभिन्न रायों एवं व्याख्याओं से परिचित हो सकें। विषय सूची के लिए इमेजेज देखें।

Satat shiksha avam sanchar

 

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]]> घटनाओं का वस्तुनिष्ठ विवरण करने का प्रयास किया गया है। विभिन्न पक्षों का विश्लेषण तार्किक ढंग से किया गया है।

dn shrivastav

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]]> https://www.sahityabhawan.in/product/extension-education-and-communication/feed/ 0 Diet Therapy (आहार चिकित्सा) https://www.sahityabhawan.in/product/diet-therapy/ https://www.sahityabhawan.in/product/diet-therapy/#respond Fri, 20 Nov 2020 09:01:24 +0000 http://beta.kalracottageindustry.com/?post_type=product&p=3237 आहार चिकित्सा (Diet Therapy) Book बी. ए. (BA), एम.बी.ए (MBA) और अन्य कोर्स कर रहे छात्रों के लिए यह पुस्तक उपयोगी होगी। व्यावसायिक पाठ्यक्रम तथा सभी पाठकों के अध्ययन के लिए पुस्तक की विषय सामग्री को तैयार किया गया है। पुस्तक की भाषा सरल, सुबोध एवं सुगम्य है। आहार से सम्बन्धित महत्वपूर्ण अध्ययन को शामिल किया गया है। सभी पाठ्यक्रम के छात्रों के लिए परीक्षा में उपयोगी बनाने के लिए दीर्घ उत्तरीय, लघु उत्तरीय एवं वस्तुनिष्ठ प्रश्नों को प्रस्तुत कर विषय सामग्री को उपयोगी बनाया गया है। कई विद्वानों के विचारों, राय, प्रोत्साहन एवं सहयोग से लेखन कार्य को पूरा किया गया है ताकि पुस्तक सभी छात्रों के लिए उपयोगी बन सके। विषय सूची के लिए लुक इनसाइड के बटन पर क्लिक करे।

 

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]]> आहार चिकित्सा (Diet Therapy) Book बी. ए. (BA), एम.बी.ए (MBA) और अन्य कोर्स कर रहे छात्रों के लिए यह पुस्तक उपयोगी होगी। व्यावसायिक पाठ्यक्रम तथा सभी पाठकों के अध्ययन के लिए पुस्तक की विषय सामग्री को तैयार किया गया है। पुस्तक की भाषा सरल, सुबोध एवं सुगम्य है। आहार से सम्बन्धित महत्वपूर्ण अध्ययन को शामिल किया गया है। सभी पाठ्यक्रम के छात्रों के लिए परीक्षा में उपयोगी बनाने के लिए दीर्घ उत्तरीय, लघु उत्तरीय एवं वस्तुनिष्ठ प्रश्नों को प्रस्तुत कर विषय सामग्री को उपयोगी बनाया गया है। कई विद्वानों के विचारों, राय, प्रोत्साहन एवं सहयोग से लेखन कार्य को पूरा किया गया है ताकि पुस्तक सभी छात्रों के लिए उपयोगी बन सके। विषय सूची के लिए पुस्तक की इमेजेज देखें।

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