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Fundamentals of Marketing
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Fundamentals of Marketing For B.Com. Sem.-4 (According to NEP-2020)

₹225.00

The book Fundamentals of Marketing has been prepared according to the syllabus prescribed under National Education Policy 2020 for all universities across Uttar Pradesh. The book is for students pursuing B.Com/BA/BSc.

The salient features of the book are:

  • The book provides clarity on the basic concepts of Business Communication to the students.

  • The book has been written in an easy to understand language.

  • Each chapter has objective and subjective questions to help the students practice.

  • The book has been strictly prepared according to the syllabus.

  • Each concept has been clearly explained with examples.

For Table of Contents Scroll Down.

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Author : R.C. Agarwal & Dr. N. S. Kothari SKU: 6096 Categories: , ,
Description

Table of Content:-

1. Marketing : Meaning (Micro and Macro Meaning), Nature, Scope and Importance 2. Marketing Concept 3. The Concept of Marketing Mix 4. Marketing Environment 5. Consumer Behaviour 6. Market Segmentation and Positioning 7. Product 8. Product Identification–Brand, Trademark, Packaging and Labelling 9. Product Life-Cycle 10. New Product Development 11. Pricing Decisions 12. Promotion Decisions 13. Personal Selling 14. Advertisement Management 15. Sales Promotion 16. Channels of Distribution 17. Wholesaler or Wholesale Distribution Management 18. Retail Distribution Management 19. Physical Distribution Management 20. Recent Development in Marketing.

More Information:-

The authors of this book are R.C. Agarwal & Dr. N. S. Kothari.

   ISBN   978-93-92208-88-1
   Size (Cm)   24 x 18 x 2
   Weight (Gram)   350
   Pages   256

 

Additional information
Course (College)

BCom, Commerce
Language

English
Type

Ebook, Textbook
Semester

Semester 4
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