Business Communication for B.B.A. Sem.-1 (Meerut Universities) According to NEP-2020

Contents: 

Unit–I

1. Introduction To Business Environment and Communication 2. Models of Communication 3. Basics of Communication (Types, Channels and Barriers) 4. 7Cs of Communication 5. Formal And Informal Communication 6. Listening Skills 7. Communication On Social Media Platforms

Unit–II

8. Planning and Executing Different Types of Messages, Emails and Informal Messages On E-Platforms 9. Formal Letters (Planning And Layout of Business Letter) and Request Letters To Various Stakeholders 10. Sales Letters, Complaint and Follow Up Letters, Promotion Letters And Resignation Letters 11. Negative Messages (Indirect and Direct Negative Messages) and Persuasive Messages 12. Job Application Letters, Cover Letters and Resume Writing 

Unit–III

13. Team Communication, Managing Communication During Online Meeting, and Communication With Virtual Team 14. Presentation Skills (Verbal and Non-Verbal) and Powerpoint Presentation Skills 15. Infographics and Introduction To Contemporary Alternatives (Prezi, Visme, Microsoft Sway, Zoho) 

Unit–IV

16. Digital Communication Frameworks : Social Media, Media Literacy, Strong Digital Communication Skills, Digital Citizenship, And Websites 

Author's: The authors of this book is K. Sundram.