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Table of Content :
PART A:
Principles and Functions of Management 1. Nature and Significance of Management 2. Principles of Management 3. Business Environment 4. Planning 5. Organising 6. Staffing 7. Directing 8. Controlling.
PART B: Business Finance and Marketing 9. Financial Management 10. Financial Market 11. Marketing Management 12. Consumer Protection 13. Project Work in Business Studies.
More Information :- The authors of this book are Dr. O.P.Gupta and Dr. Vijay Gupta. Dr. O.P.Gupta is Ex-reader, department of Commerce in P.G.D.A.V College, Delhi.
ISBN | 978-93-90498-77-2 |
Size (Cm) | 24 x 18 x 2.5 |
Weight (Gram) | 650 |
Pages | 440 |
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