Media Literacy and Critical Thinking for B.B.A. Sem. II (Meerut Universities) According to NEP-2020

Contents: 

Unit–I

1. Foundations Of Media Literacy And Critical Thinking : Understanding Media Literacy, Definition And Core Principles 2. The Historical Evolution Of Media Literacy In The Indian Context 3. Understanding Media As A Communication Tool 4. The Role Of Media In Shaping Societal Perceptions And Behaviours 

Unit–II

5. Deconstructing Media Texts : Forms Of Media Texts, Print, Broadcast, Digital And Social Media 6. Textual Analysis And The Deconstruction Of Media Texts 7. Visual Media Deconstruction And Semiotics 8. Media Representations And Their Impact On Individual Perceptions And Societal Attitudes : Case Studies In The Indian Context 

Unit–III

9. Media Consumption And Production Dynamics : Dynamics Of Media Production And Distribution In India 10. Influence Of Ownership And Control Structures On Media Content 11. Techniques For Critically Evaluating Media 12. Analyzing Audience Consumption Patterns And Media Use

Unit–IV

13. Ethics, Regulation And Digital Media Literacy : Ethical Principles In Media 14. The Regulatory Framework Governing Media Content 15. Role Of Self-Regulatory Bodies In Upholding Ethical Standards 16. Digital Media’s Impact On Contemporary Media Literacy Practices 17. Strategies For Navigating Online Information 18. Promoting Digital Citizenship

Author's: The authors of this book is K. Sundra,.