Advanced Auditing For B.Com, BBA, M.Com & MBA
The book, Advanced Auditing is for students pursuing B.Com, BBA, M.Com, MBA and other commerce and for students taking professional exams conducted by the Institute of Chartered Accountants. It is according to the syllabus of various universities. The book contains the latest approach to the practice and changes in the legislation. The basic motto is to generate interest in the subject in the mind of the students and prepare them for their examinations. The book seeks to provide a thorough understanding of the theoretical and practical concepts of Advanced Auditing. The book contains the latest information about the subject broadly, sensible way and simple language. The subject of this book is prepared scientifically and analytically.
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Advertising and Sales Promotion For B.Com
Provisionally, the book, Advertising and Sales Promotion is in the syllabus of B.Com in several universities. But, anyone interested in selling and advertising can buy this book. Advertising is a brilliant form of art that has become an indispensable part of our lives. As the business scene has transformed for the better in our country, much is happening on the advertising front. This book deals with the dynamic concept of Sales Promotion and its effect on the consumer, and a lot more.
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Business Environment For BBA, B.Com, MBA, M.Com
The book, Business Environment is for students pursuing BBA, B.Com, MBA, M.Com and other commerce and professional courses.
Features of the Book
- The book attempts to sketch the various important aspects of the business environment interface.
- The information has been presented in a lucid manner with comprehensive coverage of all topics.
- It includes up-to-date information and practical illustrations from the business world.
- Key words provided at the beginning of each chapter will help students to understand the subject faster and enhance their vocabulary.
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Business Ethics For B.Com, B.B.A., M.Com & M.B.A.
The book Business Ethics is for students pursuing B.Com, B.B.A., M.Com, M.B.A. and other professional courses from various Indian Universities. In the book, each point is illustrated with suitable examples. The aim of buying this book- 'Business Ethics' is to generate interest in the subject in the mind of students and prepare them for their examinations. One of the conditions that brought business ethics to the forefront is the demise of small-scale, high trust and face-to-face enterprises and the emergence of huge multinational corporate structures capable of drastically affecting the everyday lives of the masses.
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Business Regulatory Framework for B.Com. (Honors & General)
Business Regulatory Framework is specially designed to serve as an undergraduate textbook for B.Com. (Honors & General) students of various universities across India
Features of the Book
- Difficult provisions of Law have been discussed with the help of examples from day-to-day life.
- The book includes questions asked in the examination of various universities. Hints have been given at the end of each chapter to solve the questions.
- The intricate and complicated rules of the Acts have been made clear and understandable with suitable examples and case laws.
- The questions at the end of each chapter include Long Answer Questions, Short Answer Questions, and Objective Questions as per the Latest Exam Pattern.
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Consumer Behaviour For B.B.A & M.B.A
Consumer Behaviour is one of the most important instruments of business management and development. It enables the companies’ to maximize their profits by properly analyzing consumer behavior. To serve the purpose of enhancing the understanding of consumer behavior, we bring forward the latest edition of the book ‘Consumer Behaviour’. This book is of utmost utility for the students of various courses namely BBA, MBA, etc. This book has been prepared according to the revised syllabus. For the help of the students, the subject matter of the book is simple, comprehensible and easily understandable. Moreover, wherever required, important facts, examples, tables, case studies, etc. are used for enhancing the quality of the chapters. For self-assessment, at the end of each chapter, Long Answer Type Questions, Short Answer Type Questions and Objective Type Questions are given that were asked in previous examinations of various universities.
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Diet Therapy (आहार चिकित्सा)
आहार चिकित्सा (Diet Therapy) Book बी. ए. (BA), एम.बी.ए (MBA) और अन्य कोर्स कर रहे छात्रों के लिए यह पुस्तक उपयोगी होगी। व्यावसायिक पाठ्यक्रम तथा सभी पाठकों के अध्ययन के लिए पुस्तक की विषय सामग्री को तैयार किया गया है। पुस्तक की भाषा सरल, सुबोध एवं सुगम्य है। आहार से सम्बन्धित महत्वपूर्ण अध्ययन को शामिल किया गया है। सभी पाठ्यक्रम के छात्रों के लिए परीक्षा में उपयोगी बनाने के लिए दीर्घ उत्तरीय, लघु उत्तरीय एवं वस्तुनिष्ठ प्रश्नों को प्रस्तुत कर विषय सामग्री को उपयोगी बनाया गया है। कई विद्वानों के विचारों, राय, प्रोत्साहन एवं सहयोग से लेखन कार्य को पूरा किया गया है ताकि पुस्तक सभी छात्रों के लिए उपयोगी बन सके। विषय सूची के लिए लुक इनसाइड के बटन पर क्लिक करे।
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Environmental Studies (Compulsory Paper)
Environmental Studies is taught as a compulsory paper to undergraduate students across major universities in India.
Features of the Book
- The book includes questions asked in the examination of various universities.
- The book has been written according to the unified syllabus issued by the UGC for all universities and colleges in India
- The author has provided sample case studies and examples from India on the global topic of environmental studies.
- Well-labeled diagrams and flowcharts would make the book easier for students to interpret, understand and enforce.
