Business Environment For BBA, B.Com, MBA, M.Com
The book, Business Environment is for students pursuing BBA, B.Com, MBA, M.Com and other commerce and professional courses.
Features of the Book
- The book attempts to sketch the various important aspects of the business environment interface.
- The information has been presented in a lucid manner with comprehensive coverage of all topics.
- It includes up-to-date information and practical illustrations from the business world.
- Key words provided at the beginning of each chapter will help students to understand the subject faster and enhance their vocabulary.
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Advertising and Sales Promotion For B.Com
Provisionally, the book, Advertising and Sales Promotion is in the syllabus of B.Com in several universities. But, anyone interested in selling and advertising can buy this book. Advertising is a brilliant form of art that has become an indispensable part of our lives. As the business scene has transformed for the better in our country, much is happening on the advertising front. This book deals with the dynamic concept of Sales Promotion and its effect on the consumer, and a lot more.
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Essential of E-Commerce (ई-कॉमर्स की अनिवार्यता) For B.Com. (Sem.2) According to NEP-2020
Strategic Management For B.Com, BBA, M.Com & MBA
The book, Strategic Management is for students pursuing B.Com, BBA, M.Com, MBA and other commerce and professional courses. It is according to the syllabus of various universities. This book provides the student with a general insight into the historical development of management practices and international business policies. Each topic in this book is explained simply and clearly. Each point is illustrated with suitable examples. A sincere attempt has been made to present the subject matter of this book in a lucid, concise and simplified manner.
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Organisational Behaviour For B.Com., M. Com., B.B.A. & M.B.A.
Organizational behaviour has been given an important place in our courses of studies in various business management, public administration, etc. No student of these disciplines can afford without knowledge of this important branch of knowledge. The study of organizational behaviour furnishes a framework for understanding and appreciating the many forces that affect behavior in organizations. The present textbook ‘Organizational Behaviour’ is designed to introduce students of business economics and management to the method and application of Statistics. This book is of utmost utility for the students of various courses namely B.Com, M.Com, BBA and MBA, etc. For the help of the students, the subject matter of the book is simple, comprehensible and easily understandable. Moreover, wherever required, important facts, examples, tables, graphs, etc. are used for enhancing the quality of the chapters. For a better understanding of various theories and principles in each lesson, Practical Problems And Solutions are also included. In addition to this for self-assessment, at the end of each chapter Long Answer Type Questions, Short Answer Type Questions and Objective Type Questions are given.
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Diet Therapy (आहार चिकित्सा)
आहार चिकित्सा (Diet Therapy) Book बी. ए. (BA), एम.बी.ए (MBA) और अन्य कोर्स कर रहे छात्रों के लिए यह पुस्तक उपयोगी होगी। व्यावसायिक पाठ्यक्रम तथा सभी पाठकों के अध्ययन के लिए पुस्तक की विषय सामग्री को तैयार किया गया है। पुस्तक की भाषा सरल, सुबोध एवं सुगम्य है। आहार से सम्बन्धित महत्वपूर्ण अध्ययन को शामिल किया गया है। सभी पाठ्यक्रम के छात्रों के लिए परीक्षा में उपयोगी बनाने के लिए दीर्घ उत्तरीय, लघु उत्तरीय एवं वस्तुनिष्ठ प्रश्नों को प्रस्तुत कर विषय सामग्री को उपयोगी बनाया गया है। कई विद्वानों के विचारों, राय, प्रोत्साहन एवं सहयोग से लेखन कार्य को पूरा किया गया है ताकि पुस्तक सभी छात्रों के लिए उपयोगी बन सके। विषय सूची के लिए लुक इनसाइड के बटन पर क्लिक करे।
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National Pride and Indian Thought (राष्ट्र गौरव एवं भारतीय चिंतन) for B.A. and M.A.
राष्ट्र गौरव एवं भारतीय चिंतन (National Pride and Indian Thought) Book भारत के प्रमुख विश्वविद्यालयों में छात्रों के लिए अनिवार्य अध्ययन के रूप में पढ़ाया जाता है। प्रस्तुत पुस्तक में भारतीय संस्कृति, प्राचीन सभ्यता, दर्शन, विज्ञान, कला, एवं धार्मिक गतिविधियों का विस्तृत्त उल्लेख किया गया है। पुस्तक की भाषा सरल, सुबोध एवं सुगम्य है। पुस्तक में आवश्कतानुसार सामग्री का समवेश किया गया है। इस पुस्तक में तीनों प्रकार के प्रश्न- दीर्घ उत्तरीय, लघु उत्तरीय एवं वस्तुनष्ट प्रश्नों का समवेश किया गया है। विषय सामग्री में उघतन शोधों का समवेश किया गया है जिससे विद्यार्थीगण विद्वानों रोयों तथा व्याख्यायों से परिचित हो सकें।
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Consumer Behaviour For B.B.A & M.B.A
Consumer Behaviour is one of the most important instruments of business management and development. It enables the companies’ to maximize their profits by properly analyzing consumer behavior. To serve the purpose of enhancing the understanding of consumer behavior, we bring forward the latest edition of the book ‘Consumer Behaviour’. This book is of utmost utility for the students of various courses namely BBA, MBA, etc. This book has been prepared according to the revised syllabus. For the help of the students, the subject matter of the book is simple, comprehensible and easily understandable. Moreover, wherever required, important facts, examples, tables, case studies, etc. are used for enhancing the quality of the chapters. For self-assessment, at the end of each chapter, Long Answer Type Questions, Short Answer Type Questions and Objective Type Questions are given that were asked in previous examinations of various universities.
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Investment Management For B.B.A. & M.B.A.
Investment management has emerged as a distinct and important area of decision-making, created by a complex pattern of business organization and diversified nature of business activities. To serve the purpose of enhancing the understanding of investment management we bring forward the latest edition of the book ‘Investment Management’. This book is of utmost utility for the students of various courses namely BBA, MBA, etc. This book has been prepared according to the revised syllabus. For the help of the students, the subject matter of the book is simple, comprehensible and easily understandable. Moreover, wherever required, important facts, examples, tables, graphs, etc. are used for enhancing the quality of the chapters. For self-assessment, at the end of each chapter, Long Answer Type Questions, Short Answer Type Questions and Objective Type Questions are given that were asked in previous examinations of various universities.
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