Deprecated: Creation of dynamic property WOODMART_Wpbcssgenerator::$_notices is deprecated in /home/sahityabhawan/public_html/wp-content/themes/woodmart/inc/classes/Wpbcssgenerator.php on line 14

Warning: Cannot modify header information - headers already sent by (output started at /home/sahityabhawan/public_html/wp-content/themes/woodmart/inc/classes/Wpbcssgenerator.php:14) in /home/sahityabhawan/public_html/wp-includes/feed-rss2.php on line 8
MBA Archives - Sahitya Bhawan https://www.sahityabhawan.in/product-category/mba/ SBPD Publishing House Mon, 18 Mar 2024 15:56:33 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.2 https://www.sahityabhawan.in/wp-content/uploads/2020/11/Untitled-150x150.png MBA Archives - Sahitya Bhawan https://www.sahityabhawan.in/product-category/mba/ 32 32 Income Tax Law and Accounts for B.Com, BBA, B.A., M.Com, M.A. & MBA https://www.sahityabhawan.in/product/income-tax-law-and-accounts-english/ https://www.sahityabhawan.in/product/income-tax-law-and-accounts-english/#respond Thu, 11 Aug 2022 09:53:53 +0000 https://www.sahityabhawan.in/?post_type=product&p=10786 Income tax plays an important role in the taxation policy of every nation. In India income tax is charged on the basis of the provisions and rules laid down by the Income Tax Act, 1961. Income Tax with its numerous sections and sub-sections apperas to be a complex subject. This book ‘Income Tax Law and Accounts’ is designed to present the provisions of Income Tax in a simple and easy to comprehend language. This book is of utmost utility for the students of various courses namely B.Com and M.Com. Wherever required, important facts, examples, tables, graphs, etc. are used for enhancing the quality of the chapters. For a better understanding of various theories and principles in each lesson, Practical Problems And Solutions are also included. In addition to this for self-assessment, at the end of each chapter Long Answer Type Questions, Short Answer Type Questions and Objective Type Questions are given.

For Table of Contents Scroll Down.

The post Income Tax Law and Accounts for B.Com, BBA, B.A., M.Com, M.A. & MBA appeared first on Sahitya Bhawan.

]]>
Table of Content:-

1. Income Tax : Introduction 2. Important Definitions 3. Agricultural Income 4. Exempted Incomes 5. Residence and Tax Liability 6. Income from Salaries 7. Income from Salaries (Retirement) 8. Income From House Property 9. Depreciation 10. Profits and Gains of Business or Profession 11. Determination of Income of Certain Eligible Business or Profession on Presumptive Basis 12. Capital Gain 13. Income From other Sources 14. Deemed Incomes and Aggregation of Income 15. Set-off and Carry Forward of Losses 16. Deductions Allowed From Gross Total Income 17. Computation of Total Income (Assessment of Individuals) 18. Computation of Tax of Individuals 19. Deduction or Collection of Tax at Source 20. Income Tax Authorities 21. Procedure of Assessment 22. Advance Payment of Tax 23. Penalties, Offence and Prosecutions 24. Rebate and Relief in Tax 25. Appeals and Revision  26. Tax Planning for Individuals  27. Tax Planning for New Business 28. Assessment of Hindu Undivided Family 29. Assessment of Firm 30. Collection, Recovery And Refund of Tax.  •  Multiple Choice Questions With Answers

More Information:-

The authors of this book are Mr. P.K.Jain and Mr. R.K.Tyagi. Mr. P.K.Jain is Head of Law and Accounts Department in D.S. College, Aligarh. Mr. R.K.Tyagi works in Faculty of commerce in Salasar Institute of Education, Agra.

   ISBN   978-93-90498-56-7
   Size (Cm)   24 x 18 x 4
   Weight (Gram)   800
   Pages   615

 

The post Income Tax Law and Accounts for B.Com, BBA, B.A., M.Com, M.A. & MBA appeared first on Sahitya Bhawan.

]]>
https://www.sahityabhawan.in/product/income-tax-law-and-accounts-english/feed/ 0
Income Tax Law and Accounts (आयकर विधान एवं लेखे) for B.Com, BBA, B.A., M.Com, M.A. & MBA https://www.sahityabhawan.in/product/income-tax-law-and-accounts-hindi/ https://www.sahityabhawan.in/product/income-tax-law-and-accounts-hindi/#respond Thu, 04 Aug 2022 07:54:25 +0000 https://www.sahityabhawan.in/?post_type=product&p=10761 आयकर विधान एवं लेखे (Income Tax Law and Accounts) पुस्तक में प्रत्येक विषय को सरल एवं सुबोध भाषा में प्रस्तुत किया गया है ताकि यह संस्करण बी. कॉम., बी. बी. ए., एम. कॉम., एम. बी. ए., एवं बी. ए. एवं अन्य संबन्धित संकाय के छात्रों के साथ-साथ देश के अन्य प्रतियोगी छात्रों के लिए भी लाभकारी हो जो इस विषय से जुड़े हुए हैं। इस संस्करण में छात्रों की आवश्यकता के अनुरूप कर-निर्धारण वर्ष 2021-22 के सभी प्रावधानों को (वित्त अधिनियम 2019 के प्रावधान सहित) प्रस्तुत किया गया है। भारत के सभी विश्वविधालयों में लागू शिक्षा पद्धति के अनुरूप सभी अध्यायों में, दीर्घ उत्तरीय, लघु उत्तरीय, अति लघु उत्तरीय, वस्तुनिष्ट एवं क्रियात्मक प्रश्नों तथा उनके उत्तरों को प्रतुस्त किया गया है।

विषय सूची जानने के लिए  'Scroll Down' करे।

The post Income Tax Law and Accounts (आयकर विधान एवं लेखे) for B.Com, BBA, B.A., M.Com, M.A. & MBA appeared first on Sahitya Bhawan.

]]>
विषय सूची :-

1. आय-कर: परिचय 2. प्रमुख परिभाषाएँ 3. कृषि आय 4. कर – मुक्त आयें 5. निवास स्थान एवं कर-दायित्व 6. वेतन शीर्षक की आय 7. वेतन से आय (अवकाश ग्रहण) 8. मकान सम्पत्ति से आय 9. ह्रास 10. व्यवसाय (कारोबार) अथवा पेशे ( वृत्ति ) के लाभ 11. पात्र व्यवसाय या पेशों की आय का अनुमानित आधार पर निर्धारण 12. पूँजी लाभ 13. अन्य साधनों से आय 14. मानी गयी आयें एवं आय का संकलन 15. हानियों की पूर्ति और उन्हें आगे ले जाना 16. सकल कुल आय में से दी जाने वाली कटौतियाँ 17. कुल आय की गणना (व्यक्तियों का कर – निर्धारण) 18. व्यक्तियों के कर की गणना 19. उद्गम स्थान पर कर की कटौती या वसूली 20. आयकर पदाधिकारी 21. कर निर्धारण की प्रक्रिया 22. अर्थदण्ड, अपराध एवं सजाएँ 23. कर में छूट एवं राहत 24. अपील तथा पुनर्विचार 25. कर का अग्रिम भुगतान 26. व्यक्तियों के लिए कर नियोजन 27. नये व्यवसायों के लिये कर नियोजन 28. हिन्दू अविभाजित परिवार का कर निर्धारण 29. फर्म का कर निर्धारण 30. कर संग्रह, वसूली एवं वापसी|

• बहुविकल्पीय प्रश्न-उत्तर सहित 

अतिरिक्त जानकारी :- 

   ISBN   978-93-90498-26-6
   Size (Cm)   24 x 18 x 5
   Weight (Gram)   1000
   Pages   672

 

The post Income Tax Law and Accounts (आयकर विधान एवं लेखे) for B.Com, BBA, B.A., M.Com, M.A. & MBA appeared first on Sahitya Bhawan.

]]>
https://www.sahityabhawan.in/product/income-tax-law-and-accounts-hindi/feed/ 0
Business Organisation For B.Com (Sem.1) According to NEP-2020 https://www.sahityabhawan.in/product/business-organisation/ https://www.sahityabhawan.in/product/business-organisation/#respond Wed, 06 Oct 2021 12:19:01 +0000 https://www.sahityabhawan.in/?post_type=product&p=7248 The book Business Communication has been prepared according to the syllabus prescribed under National Education Policy 2020 for all universities across Uttar Pradesh. The book is for students pursuing B.Com/BA/BSc.

The salient features of the book are:

  • The book provides clarity on the basic concepts of Business Communication to the students.

  • The book has been written in an easy to understand language.

  • Each chapter has objective and subjective questions to help the students practice.

  • The book has been strictly prepared according to the syllabus.

  • Each concept has been clearly explained with examples.

For Table of Contents Scroll Down.

Buy E-Book Online :
 

The post Business Organisation For B.Com (Sem.1) According to NEP-2020 appeared first on Sahitya Bhawan.

]]>
Contents:

1. Business : Meaning, Stages of Development, Concept, Features and Importance 2. Classification of Business Activities : Industry Commerce, Business And Profession 3. Business Organisation : Meaning, Definitions, Characteristics, Objectives, Importance and Evolution 4. Promotion of a New Business 5. Forms of Business Organisations : Meaning, Forms and Selection of Particular Form 6. Sole Trader or Sole Proprietorship 7. Partnership 8. Organisation of Company 9. Cooperative Organisation 10. Location of Business Units Or Plant Location 11. Plant Layout 12. Size of Business Unit 13. Business Combinations 14. Rationalisation

Additional Information: 

The author of this book is Dr. N. Mishra. Dr. N. Mishra is an Ex-Reader in Commerce, Motilal Nehru College, (University of Delhi) Delhi.

   ISBN    978-93-90498-91-8
   Size (Inch)    28 x 16 x 1.25
   Weight (Gram)    250
   Pages    192

 

 

 

The post Business Organisation For B.Com (Sem.1) According to NEP-2020 appeared first on Sahitya Bhawan.

]]>
https://www.sahityabhawan.in/product/business-organisation/feed/ 0
Business Communication For B.Com. (Sem.1) According to NEP-2020 https://www.sahityabhawan.in/product/business-communication-2021/ https://www.sahityabhawan.in/product/business-communication-2021/#respond Fri, 20 Aug 2021 08:37:07 +0000 https://www.sahityabhawan.in/?post_type=product&p=6486 The book Business Communication has been prepared according to the syllabus prescribed under National Education Policy 2020 for all universities across Uttar Pradesh. The book is for students pursuing B.Com/BA/BSc.

The salient features of the book are:

  • The book provides clarity on the basic concepts of Business Communication to the students.

  • The book has been written in an easy to understand language.

  • Each chapter has objective and subjective questions to help the students practice.

  • The book has been strictly prepared according to the syllabus.

  • Each concept has been clearly explained with examples.

For Table of Contents Scroll Down.

Buy E-Book Online :
 

The post Business Communication For B.Com. (Sem.1) According to NEP-2020 appeared first on Sahitya Bhawan.

]]>
Contents:

1. Business Communication: Meaning, Characteristics and Importance 2. Process of Communication 3. Types or Forms of Business Communication: Verbal And Non-verbal 4. Barriers To Communication 5. Role, Effects and Advantages of Technology In Business Communication : Email, Message, Video Conferencing and Social Networking 6. Non-verbal Communication 7. Effective Listening 8. Principles of Effective Listening/ Communication 9. Interview Skills : Resume And Application 10. Modern Forms of Communication 11. Business Language and Presentation 12. Writing Skills 13. Office Correspondance 14. Report Writing

Additional Information: 

The author of this book is Dr. Vinod Mishra, Dr. Narendra Shukla, and Ms. Ranjana Patel. Dr. Vinod Mishra is a professor in G.S.College of Commerce and Economics, Jabalpur. Dr. Narendra Shukla is professor and director in Gyan Ganga Institute of Technology and Sciences, Jabalpur. Ms. Ranjana Patel is Asst. Professor in Prestige Institute of Management, Indore.

   ISBN    978-93-90498-48-2
   Size (Inch)    28 x 16 x 3
   Weight (Gram)    700
   Pages    563

 

 

The post Business Communication For B.Com. (Sem.1) According to NEP-2020 appeared first on Sahitya Bhawan.

]]>
https://www.sahityabhawan.in/product/business-communication-2021/feed/ 0
Financial Market and Investment Management (वित्तीय बाज़ार एवं विनियोग प्रबन्ध) For B.B.A & M.B.A. https://www.sahityabhawan.in/product/financial-market-and-investment-management-hindi/ https://www.sahityabhawan.in/product/financial-market-and-investment-management-hindi/#respond Fri, 30 Jul 2021 11:55:02 +0000 https://www.sahityabhawan.in/?post_type=product&p=6190 प्रस्तुत पुस्तक ‘उच्चतर लागत लेखांकन’ (Advanced Cost Accounting) विभिन्न पाठ्यक्रमों जैसे की   बी.कॉम (B.Com), एम.कॉम (M.Com), बी.बी.ए (BBA), एम.बी.ए (MBA) आदि के विद्यार्थियों के लिए एक अत्यंत उपयोगी  पुस्तक है। यह पुस्तक संशोधन होने के पश्चात नवीन पाठ्यक्रम के अनुसार तैयार करी गई है। विद्यार्थियों की सहायता हेतु, पुस्तक की विषय-सामग्री सरल, सुबोध एवं बोधगम्य भाषा में दी गई है एवं उचित स्थान पर आवश्यक आंकड़े, उदहारण, सारिणी, आदि का उपयोग करा गया है। प्रत्येक अध्याय के सिद्धांतों को समझने के लिए व्यावहारिक प्रश्न उत्तर (Practical Problems And Solutions) एवं स्वयं का आंकलन करने के लिए अध्याय के अंत में विभिन्न विश्वविद्यालयों की परीक्षाओं में पूछे गए दीर्घ उत्तरीय प्रश्न (Long Answer Type Questions), लघु उत्तरीय प्रश्न (Short Answer Type Questions) एवं वस्तुनिष्ठ प्रश्न (Objective Type Questions) दिए गए हैं।

विषय सूची जानने के लिए ‘Look inside’ बटन पर क्लिक करे या ‘Scroll Down’ करे।

The post Financial Market and Investment Management (वित्तीय बाज़ार एवं विनियोग प्रबन्ध) For B.B.A & M.B.A. appeared first on Sahitya Bhawan.

]]>
विषय सूची:-

खण्ड ‘अ’ : इकाई- I

1. भारतीय वित्त बाजार 2. मुद्रा बाजार – आशय, उद्देश्य, प्रकृति एवं लाभ 3. माँग मुद्रा बाजार 4. भारतीय मुद्रा बाजार की आधुनिक प्रवृत्तियाँ

 इकाई- II

5. पूँजी बाजार 6. पूँजी बाजार के विभिन्न मध्यस्थ 7. प्राथमिक (नवप्रवर्तन) बाजार 8. द्वितीय (स्टॉक) बाजार 9. स्टॉक एक्सजेन्ज – भूमिका एवं कार्य 10. सूचीयन प्रक्रिया एवं वैधानिक औपचारिकताएँ 11. सार्वजनिक निर्गमन – मूल्य निर्धारण एवं विपणन 12. स्टॉक बाजार – उद्गम, विकास एवं वर्तमान स्थिति (एन. एस. ई. एवं ओ. टी. सी. ई. आई. सहित)

इकाई- III

13. स्टॉक बाजार निवेशक संरक्षण 14. भारतीय प्रतिभूति एवं विनिमय बोर्ड (सेबी) 15. कम्पनी विधान मण्डल

इकाई- IV

16. स्टॉक दलाल व उप – दलाल 17. बाजार निर्माता एवं जॉबर (कृत्यकी) 18. निवेश परामर्शदाता 19. संस्थागत निवेशक 20. अनिवासी भारतीय

इकाई- V

21. मर्चेण्ट बैंकिंग – कार्य एवं भूमिका 22. सेबी के दिशा निर्देश 23. साख आंकलन – अवधारणा, कार्य एवं प्रकार

खण्ड ‘ब’ : विनियोग प्रबन्ध

1. विनियोग : अर्थ, प्रकृति, उद्देश्य एवं प्रकार 2. विनियोग प्रक्रिया 3. विनियोग के विकल्प : विनिमय साध्य एवं गैर – विनिमय साध्य विनियोग 4. प्रत्याय : अवधारणा, विश्लेषण एवं माप 5. जोखिम : अवधारणा, माप, व्यवस्थित, अव्यवस्थित एवं प्रतिभूति जोखिम 6. प्रतिभूति विश्लेषण : आधारभूत (आर्थिक एवं औद्योगिक) एवं तकनीकी विश्लेषण 7. सक्षम बाजार परिकल्पना : कमजोर , सह – सुदृढ़ एवं सुदृढ़ बाजार 8. पूंजी सम्पत्तियों मूल्य अभिकल्प 9. पोर्टफोलियो मूल्यांकन : जैनसैन, शार्प एवं ट्रेनर मॉडल |

अतिरिक्त जानकारी :-

इस पुस्तक के लेखक डॉ. वी.सी. सिन्हा, डॉ. प्रवीण कुमार अग्रवाल एवं डॉ. उपेंद्र कुमार  हैं। डॉ. वी. सी. सिन्हा पूर्व कुलपति एवं विभागाध्यक्ष, व्यावसायिक प्रशासन विभाग, अवधेश प्रताप सिंह विश्वविद्यालय, रीवा से सेवानिवृत्त हैँ। डॉ.  प्रवीण कुमार अग्रवाल बरेली कॉलेज, बरेली के वाणिज्य विभाग में रीडर हैं। डॉ. उपेंद्र कुमार महाराजा अग्रसेन महाविद्यालय के वाणिज्य विभाग में कार्यरत हैं।

   ISBN    978-93-5047-168-5
   Size (Cm)    24 x 16 x 2
   Weight (Gram)    550
   Pages    433

The post Financial Market and Investment Management (वित्तीय बाज़ार एवं विनियोग प्रबन्ध) For B.B.A & M.B.A. appeared first on Sahitya Bhawan.

]]>
https://www.sahityabhawan.in/product/financial-market-and-investment-management-hindi/feed/ 0
Financial Management For B.Com, B.B.A., M.Com & M.B.A. https://www.sahityabhawan.in/product/financial-management/ https://www.sahityabhawan.in/product/financial-management/#respond Tue, 13 Jul 2021 08:40:26 +0000 https://www.sahityabhawan.in/?post_type=product&p=5985 Financial management has emerged as a distinct and important area of decision-making, created by a complex pattern of business organization and diversified nature of business activities.The book ‘Financial Management’ is of utmost utility for the students of various courses namely B.Com,BBA, MBA, etc. This book has been prepared according to the revised syllabus of various universities. For the help of the students, the subject matter of the book is simple, comprehensible and easily understandable. Moreover, wherever required, important facts, examples, tables, graphs, etc. are used for enhancing the quality of the chapters. For a better understanding of various theories and principles in each lesson, Practical Problems And Solutions are also included. In addition to this for self-assessment, at the end of each chapter Long Answer Type Questions, Short Answer Type Questions and Objective Type Questions are given.

For Table of Contents: Click Look Inside or Scroll Down.

The post Financial Management For B.Com, B.B.A., M.Com & M.B.A. appeared first on Sahitya Bhawan.

]]>
Table of Content:-

1. Introduction to Financial Management 2. Financial Planning and Capitalisation 3. Capital Structure —Concept and Theories 4. Operating and Financial Leverages 5. Cost of Capital 6. Capital Budgeting 7. Management of Working Capital 8. Inventory Management 9. Management of Receivables 10. Cash Management and Cash Budgets 11. Dividend Method 12. The Time Value of Money.

More Information:-

The authors of this book are Dr. R.S. Kulshreshtha, Shri. Rakesh Kulshreshtha and Shri Hitendra Kumar Gaur. Dr. R.S. Kulshreshtha is Retd. Associate Professor and Head in Department of Economic Administration & Financial Management, University of Rajasthan, Jaipur. Shri. Rakesh Kulshreshtha General Manager in Bhilai Steel Plant, SAIL, Bhilai. Shri Hitendra Kumar Gaur is a lecturer in Gagan College of Management & Technology, Aligarh.

   ISBN   978-93-5047-093-0
   Size (Cm)   24 x 18 x 2
   Weight (Gram)   350
   Pages   312

 

The post Financial Management For B.Com, B.B.A., M.Com & M.B.A. appeared first on Sahitya Bhawan.

]]>
https://www.sahityabhawan.in/product/financial-management/feed/ 0
Indian and Foreign Policies of Major Powers For B.A., M.A., B.B.A & M.B.A https://www.sahityabhawan.in/product/indian-and-foreign-policies-of-major-powers/ https://www.sahityabhawan.in/product/indian-and-foreign-policies-of-major-powers/#respond Sat, 10 Jul 2021 11:53:09 +0000 https://www.sahityabhawan.in/?post_type=product&p=5975 The study of foreign policies of major powers is the key to understand the changing pattern of international relations at a particular period of time. This book ‘Indian and Foreign Policies of Major Powers’, therefore attempts to understand the changing nature of foreign policies of major powers as they are mainly responsible for shaping the behavior pattern of different countries. This book is of utmost utility for the students of various courses namely BA, MA, BBA, MBA, etc. This book has been prepared according to the revised syllabus. With the help of the students, the subject matter of the book is simple, comprehensible and easily understandable. Moreover, wherever required, important facts, examples, tables, case studies, etc. are used for enhancing the quality of the chapters. For self-assessment, at the end of each chapter, Long Answer Type Questions, Short Answer Type Questions and Objective Type Questions are given that were asked in previous examinations of various universities.

For Table of Contents: Click Look Inside or Scroll Down

The post Indian and Foreign Policies of Major Powers For B.A., M.A., B.B.A & M.B.A appeared first on Sahitya Bhawan.

]]>
Table of Content:-

PART-I : FOREIGN POLICIES OF MAJOR POWERS

1. The Nature of Foreign Policy 2. Cold War (1947-1989)—The Setting And Course of Post—1945 : International Relations 3. Foreign Policy of The United States of America 4. Foreign Policy of the Former Soviet Union and The Russian Federation 5. Foreign Policy of Britain (U.K.) 6. Foreign Policy of the People’s Republic of China 7. Foreign Policy of Japan.

PART-II : INDIA’S FOREIGN POLICY

1. Foreign Policy of India 2. India and Her Difficult and Distant Neighbours : China and Pakistan 3. India and Her other South Asian Neighbours 4. India’s Relations with two SuperPowers—USA And Russia 5. India’s Relations with Other Great Powers : Britain, Japan and European Union 6. India’s Relations with Different Regions of Asia 7. India and The Indian Ocean 8. India’s Policy on Disarmament and Arms Control 9. India and The United Nations 10. India and the IMF and the World Bank 11. India and Universal Declaration of Human Rights 12. Problem of Global Warming and India 13. Globalisation and India 14. International Terrorism and India.

More Information:-

The authors of this book are Dr.Prakash Chandra. Dr.Prakash Chandra is a former reader and HOD of Political Science at B.S.M (PG) College, Roorkee.

   ISBN
   Size (Cm)   24 x 18 x 1.5
   Weight (Gram)   300
   Pages   268

 

The post Indian and Foreign Policies of Major Powers For B.A., M.A., B.B.A & M.B.A appeared first on Sahitya Bhawan.

]]>
https://www.sahityabhawan.in/product/indian-and-foreign-policies-of-major-powers/feed/ 0
Consumer Behaviour For B.B.A & M.B.A https://www.sahityabhawan.in/product/consumer-behaviour/ https://www.sahityabhawan.in/product/consumer-behaviour/#respond Sat, 10 Jul 2021 10:57:16 +0000 https://www.sahityabhawan.in/?post_type=product&p=5970 Consumer Behaviour is one of the most important instruments of business management and development. It enables the companies’ to maximize their profits by properly analyzing consumer behavior. To serve the purpose of enhancing the understanding of consumer behavior, we bring forward the latest edition of the book ‘Consumer Behaviour’. This book is of utmost utility for the students of various courses namely BBA, MBA, etc. This book has been prepared according to the revised syllabus. For the help of the students, the subject matter of the book is simple, comprehensible and easily understandable. Moreover, wherever required, important facts, examples, tables, case studies, etc. are used for enhancing the quality of the chapters. For self-assessment, at the end of each chapter, Long Answer Type Questions, Short Answer Type Questions and Objective Type Questions are given that were asked in previous examinations of various universities.

For Table of Contents: Click Look Inside or Scroll Down

The post Consumer Behaviour For B.B.A & M.B.A appeared first on Sahitya Bhawan.

]]>
Table of Content:-

1. Introduction to Consumer Behaviour 2. Consumer Research Process 3. Models of Consumer Behaviour 4. Consumer Perception 5. Learning and Consumer Behaviour 6. Consumer Attitude, Formation and Change 7. Consumer Personality 8. The Family and Life-style Marketing 9. Group Dynamics and Consumer Reference Group 10. Influence of Social and Cultural Factors 11. Communication and Consumer Buying Behaviour 12. Consumer Decision-making Process and Consumer Satisfaction 13. Industrial Buying Behaviour and Marketing of Services. 

More Information:-

The authors of this book are Dr. Mayank Jain and Shri Gaurang Garg. Dr. Mayank Jain is Associate Professor and HOD in IIMT Professional College, Meerut. Shri Gaurang Garg works at Rajeev Academy for Technology and Management, Mathura.

   ISBN   978-93-5047-110-4
   Size (Cm)   24 x 18 x 2
   Weight (Gram)   350
   Pages   299

 

The post Consumer Behaviour For B.B.A & M.B.A appeared first on Sahitya Bhawan.

]]>
https://www.sahityabhawan.in/product/consumer-behaviour/feed/ 0
Principles of Accounting For B.Com, B.B.A., M.Com & M.B.A. https://www.sahityabhawan.in/product/principles-of-accounting/ https://www.sahityabhawan.in/product/principles-of-accounting/#respond Mon, 05 Jul 2021 12:40:28 +0000 https://www.sahityabhawan.in/?post_type=product&p=5912 Accounting has emerged as a distinct and important area of decision-making, created by a complex pattern of business organization and diversified nature of business activities.The book ‘Principles of Accounting’ is of utmost utility for the students of various courses namely B.Com, M.Com, MBA, etc. This book has been prepared according to the revised syllabus of various universities. For the help of the students, the subject matter of the book is simple, comprehensible and easily understandable. Moreover, wherever required, important facts, examples, tables, graphs, etc. are used for enhancing the quality of the chapters. For a better understanding of various theories and principles in each lesson, Practical Problems And Solutions are also included. In addition to this for self-assessment, at the end of each chapter Long Answer Type Questions, Short Answer Type Questions and Objective Type Questions are given.

For Table of Contents: Click Look Inside or Scroll Down

The post Principles of Accounting For B.Com, B.B.A., M.Com & M.B.A. appeared first on Sahitya Bhawan.

]]>
Table of Content:-

1. Concept of Generally Accepted Accounting Principles (GAAP) 2. Accounting Standards: International and Indian 3. Accounting for Price Level Changes or Inflation Accounting 4. Accounting for Non-trading Institutions 5. Joint Venture Accounts 6. Consignment Accounts 7. Branch Accounts 8. Hire Purchase System 9. Installment Purchase System 10. Royalty Accounts 11. Accounts of Banking Companies 12. Accounts of General Insurance Companies 13. Department Accounts.

PARTNERSHIP ACCOUNTS

1. Partnership Accounts: Fundamentals and Final Accounts 2. Reconstitution of Partnership Firms: Goodwill and Admission of a Partner 3. Reconstitution of Partnership Firms: Retirement or Death of a Partner 4. Dissolution of a Partnership Firm.

More Information:-

The authors of this book are Dr. A. Karim, Dr. S.S. Khanuja and Dr. Raman Chawla. Dr. A. Karim is Ex-head, Deptt. of Commerce in Govt. Mahaprabhu Vallabhacharya PG College, Mahasamund. Dr. S.S. Khanuja Is Ex-Principal in Durga Mahavidyalaya, Raipur. Dr. Raman Chawla is working in Rajeev Academy for Technology & Management, Mathura.

   ISBN   81-93-5047-088-6
   Size (Cm)   24 x 18 x 3.5
   Weight (Gram)   850
   Pages   764

 

The post Principles of Accounting For B.Com, B.B.A., M.Com & M.B.A. appeared first on Sahitya Bhawan.

]]>
https://www.sahityabhawan.in/product/principles-of-accounting/feed/ 0
Sales Management For B.Com & B.B.A. https://www.sahityabhawan.in/product/sales-management/ https://www.sahityabhawan.in/product/sales-management/#respond Thu, 01 Jul 2021 10:28:03 +0000 https://www.sahityabhawan.in/?post_type=product&p=5891 The book ‘Sales Management’ is of utmost utility for the students of various courses namely B.Com, BBA etc. This book has been prepared according to the revised syllabus. For the help of the students, the subject matter of the book is simple, comprehensible and easily understandable. Moreover, wherever required, important facts, examples, tables, graphs, etc. are used for enhancing the quality of the chapters. For a better understanding of various theories and principles in each lesson, Practical Problems And Solutions are also included. In addition to this for self-assessment, at the end of each chapter Long Answer Type Questions, Short Answer Type Questions and Objective Type Questions are given that were asked  in previous examinations of various universities.

For Table of Contents: Click Look Inside or Scroll Down

The post Sales Management For B.Com & B.B.A. appeared first on Sahitya Bhawan.

]]>
Table of Content:-

1. Sales Management : An Introduction 2. Evolution of Sales Function 3. Sales Management : Positions 4. Sales Organisation 5. Sales Department’s External Relations 6. Distributive Network Relations 7. Salesmanship 8. Prospecting : Pre-approach and Post-approach 9. Distribution Network Management 10. Types of Middlemen 11. Physical Distribution System 12. Recruitment 13. Selection 14. Sales Training 15. Sales Compensation.  

More Information:-

The authors of this book are Mr. S.K. Bansal, Mr. Jitendra Sisodiya and Mr. Vikas Sharma. Mr. Jitendra Sisodiya Assistant Professor in DIMS Meerut.

   ISBN   978-93-5047-109-8
   Size (Cm)   24 x 18 x 0.5
   Weight (Gram)   200
   Pages   176

The post Sales Management For B.Com & B.B.A. appeared first on Sahitya Bhawan.

]]>
https://www.sahityabhawan.in/product/sales-management/feed/ 0