Marketing Management For B.B.A & M.B.A
Marketing Management is the most important instrument of Social and Economic Development. To serve the purpose of enhancing the understanding of marketing management we bring forward the latest edition of the book ‘Marketing Management. This book is of utmost utility for the students of various courses namely BBA, MBA, etc. This book has been prepared according to the revised syllabus. For the help of the students, the subject matter of the book is simple, comprehensible and easily understandable. Moreover, wherever required, important facts, examples, tables, case studies, etc. are used for enhancing the quality of the chapters. For self-assessment, at the end of each chapter, Long Answer Type Questions, Short Answer Type Questions and Objective Type Questions are given that were asked in previous examinations of various universities.
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Advanced Auditing For B.Com, BBA, M.Com & MBA
The book, Advanced Auditing is for students pursuing B.Com, BBA, M.Com, MBA and other commerce and for students taking professional exams conducted by the Institute of Chartered Accountants. It is according to the syllabus of various universities. The book contains the latest approach to the practice and changes in the legislation. The basic motto is to generate interest in the subject in the mind of the students and prepare them for their examinations. The book seeks to provide a thorough understanding of the theoretical and practical concepts of Advanced Auditing. The book contains the latest information about the subject broadly, sensible way and simple language. The subject of this book is prepared scientifically and analytically.
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Production Management
Who can buy? The text of this book has been developed and designed to cater to the needs of BBA students and other professional courses. The book makes an attempt to cover the theoretical, practical and applied aspects of Production Management. This book captures the essence of the changing global management culture as applicable to the practising discipline of Production Management. The book has indispensable content of students pursuing the course of Production Management. The author has put the latest thinking in the field of production management at one place for the benefits of students. The topics are presented in simple, concise and interesting styles. For the table of contents click on the look inside option.
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Environmental Studies (Compulsory Paper)
Environmental Studies is taught as a compulsory paper to undergraduate students across major universities in India.
Features of the Book
- The book includes questions asked in the examination of various universities.
- The book has been written according to the unified syllabus issued by the UGC for all universities and colleges in India
- The author has provided sample case studies and examples from India on the global topic of environmental studies.
- Well-labeled diagrams and flowcharts would make the book easier for students to interpret, understand and enforce.
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Consumer Behaviour For B.B.A & M.B.A
Consumer Behaviour is one of the most important instruments of business management and development. It enables the companies’ to maximize their profits by properly analyzing consumer behavior. To serve the purpose of enhancing the understanding of consumer behavior, we bring forward the latest edition of the book ‘Consumer Behaviour’. This book is of utmost utility for the students of various courses namely BBA, MBA, etc. This book has been prepared according to the revised syllabus. For the help of the students, the subject matter of the book is simple, comprehensible and easily understandable. Moreover, wherever required, important facts, examples, tables, case studies, etc. are used for enhancing the quality of the chapters. For self-assessment, at the end of each chapter, Long Answer Type Questions, Short Answer Type Questions and Objective Type Questions are given that were asked in previous examinations of various universities.
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Business Ethics For B.Com, B.B.A., M.Com & M.B.A.
The book Business Ethics is for students pursuing B.Com, B.B.A., M.Com, M.B.A. and other professional courses from various Indian Universities. In the book, each point is illustrated with suitable examples. The aim of buying this book- 'Business Ethics' is to generate interest in the subject in the mind of students and prepare them for their examinations. One of the conditions that brought business ethics to the forefront is the demise of small-scale, high trust and face-to-face enterprises and the emergence of huge multinational corporate structures capable of drastically affecting the everyday lives of the masses.
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Indian Economy (भारतीय अर्थव्यवस्था)
Indian Economy (भारतीय अर्थव्यवस्था) Book बी.बी.ए (BBA), एम.बी.ए (MBA)., बी.कॉम (B.Com), म.कॉम (M.Com) और अन्य कोर्स कर रहे छात्रों यह पुस्तक उपयोगी होगी। प्रस्तुत पुस्तक की रचना निर्धारित पाठ्यक्रमानुसार की गई है। पुस्तक की भाषा सरल एवं रोचक भाषा है। प्रत्येक अध्याय के अन्त में दीर्घ उत्तरीय प्रश्न, लघु उत्तरीय प्रश्न और वस्तुनिष्ठ प्रश्नों को समाहित किया गया है। पुस्तक में सर्वत्र आम बोलचाल की भाषा का ही प्रयोग किया गया है जिससे कि छात्र इस विषय को सरलता से समझ सकें। विषय सूची के लिए लुक इनसाइड के बटन पर क्लिक करे।
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Industrial Law: For BBA
Who can buy? The book has been written primarily for the students of BBA. Students pursuing B.Com, BBA, M.Com, MBA and other commerce and professional courses will also find this book very helpful. It is according to the syllabus of various universities. We have tried to present the subject in a very simple language. The difficult provisions of industrial law have been illustrated with the help of Indian and English cases decided by the law courts. For thematic unity, the subject has been discussed topic-wise but for ready reference, relevant sections have been quoted. Important questions asked in various examinations have been given at the end of each chapter. To make the book more useful Objective Type Questions with their answers and Practical Problems have also been added at the end of each chapter. The book incorporates important changes made by the Employees' State Insurance (Amendment) Act. Latest amendments made in other Acts have also been incorporated in the text at relevant places. For the table of contents click on the look inside option.
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Business Environment For BBA, B.Com, MBA, M.Com
The book, Business Environment is for students pursuing BBA, B.Com, MBA, M.Com and other commerce and professional courses.
Features of the Book
- The book attempts to sketch the various important aspects of the business environment interface.
- The information has been presented in a lucid manner with comprehensive coverage of all topics.
- It includes up-to-date information and practical illustrations from the business world.
- Key words provided at the beginning of each chapter will help students to understand the subject faster and enhance their vocabulary.
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