Marketing Management For B.B.A & M.B.A
Marketing Management is the most important instrument of Social and Economic Development. To serve the purpose of enhancing the understanding of marketing management we bring forward the latest edition of the book ‘Marketing Management. This book is of utmost utility for the students of various courses namely BBA, MBA, etc. This book has been prepared according to the revised syllabus. For the help of the students, the subject matter of the book is simple, comprehensible and easily understandable. Moreover, wherever required, important facts, examples, tables, case studies, etc. are used for enhancing the quality of the chapters. For self-assessment, at the end of each chapter, Long Answer Type Questions, Short Answer Type Questions and Objective Type Questions are given that were asked in previous examinations of various universities.
For Table of Contents: Click Look Inside or Scroll Down
Marketing Management For B.B.A & M.B.A
Marketing Management is the most important instrument of Social and Economic Development. To serve the purpose of enhancing the understanding of marketing management we bring forward the latest edition of the book ‘Marketing Management’. This book is of utmost utility for the students of various courses namely BBA, MBA, etc. This book has been prepared according to the revised syllabus. For the help of the students, the subject matter of the book is simple, comprehensible and easily understandable. Moreover, wherever required, important facts, examples, tables, case studies, etc. are used for enhancing the quality of the chapters. For self-assessment, at the end of each chapter, Long Answer Type Questions, Short Answer Type Questions and Objective Type Questions are given that were asked in previous examinations of various universities.
For Table of Contents: Click Look Inside or Scroll Down
Marketing Management For B.B.A & M.B.A
Marketing Management is the most important instrument of Social and Economic Development. To serve the purpose of enhancing the understanding of marketing management we bring forward the latest edition of the book ‘Marketing Management’. This book is of utmost utility for the students of various courses namely BBA, MBA, etc. This book has been prepared according to the revised syllabus. For the help of the students, the subject matter of the book is simple, comprehensible and easily understandable. Moreover, wherever required, important facts, examples, tables, graphs, etc. are used for enhancing the quality of the chapters. For self-assessment, at the end of each chapter, Long Answer Type Questions, Short Answer Type Questions and Objective Type Questions are given that were asked in previous examinations of various universities.
For Table of Contents: Click Look Inside or Scroll Down
Extension Education and Communication (सतत शिक्षा एवं संचार)
सतत शिक्षा एवं संचार (Education and Communication) Book बी. एड (B.Ed), एम. एड (M.Ed) और अन्य कोर्स कर रहे छात्रों के लिए उपयोगी है। घटनाओं का वस्तुनिष्ठ विवरण करने का प्रयास किया गया है। विभिन्न पक्षों का विश्लेषण तार्किक ढंग से किया गया है। विषय की तारतम्यता का विषेश ध्यान रखा गया है जिससे विद्यार्थियों को घटनाक्रम स्पष्ट हो सके। पुस्तक में चित्रों को समिल्लित करके उपयोगी बनाने का प्रयास किया गया है। प्रस्तुत पुस्तक में निर्धारित पाठ्यक्रम के अनुसार शिक्षा में नवीन प्रवृतियाँ एवं नवाचार का विस्तृत उल्लेख किया गया है। पुस्तक में आवश्कतानुसार सामग्री का समावेश किया गया है। पुस्तक में तीनों प्रकार के प्रश्न- दीर्घ उत्तरीय, लघु उत्तरीय एवं वस्तुनिष्ठ प्रश्नों का समावेश किया गया है। विषय सामग्री में अघतन शोधों का समावेश किया गया है जिससे विद्यार्थीगण विद्वानों की विभिन्न रायों एवं व्याख्याओं से परिचित हो सकें। विषय सूची के लिए इमेजेज देखें।
Satat shiksha avam sanchar
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Industrial Law: For BBA
Who can buy? The book has been written primarily for the students of BBA. Students pursuing B.Com, BBA, M.Com, MBA and other commerce and professional courses will also find this book very helpful. It is according to the syllabus of various universities. We have tried to present the subject in a very simple language. The difficult provisions of industrial law have been illustrated with the help of Indian and English cases decided by the law courts. For thematic unity, the subject has been discussed topic-wise but for ready reference, relevant sections have been quoted. Important questions asked in various examinations have been given at the end of each chapter. To make the book more useful Objective Type Questions with their answers and Practical Problems have also been added at the end of each chapter. The book incorporates important changes made by the Employees' State Insurance (Amendment) Act. Latest amendments made in other Acts have also been incorporated in the text at relevant places. For the table of contents click on the look inside option.
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Indian Economy (भारतीय अर्थव्यवस्था)
Indian Economy (भारतीय अर्थव्यवस्था) Book बी.बी.ए (BBA), एम.बी.ए (MBA)., बी.कॉम (B.Com), म.कॉम (M.Com) और अन्य कोर्स कर रहे छात्रों यह पुस्तक उपयोगी होगी। प्रस्तुत पुस्तक की रचना निर्धारित पाठ्यक्रमानुसार की गई है। पुस्तक की भाषा सरल एवं रोचक भाषा है। प्रत्येक अध्याय के अन्त में दीर्घ उत्तरीय प्रश्न, लघु उत्तरीय प्रश्न और वस्तुनिष्ठ प्रश्नों को समाहित किया गया है। पुस्तक में सर्वत्र आम बोलचाल की भाषा का ही प्रयोग किया गया है जिससे कि छात्र इस विषय को सरलता से समझ सकें। विषय सूची के लिए लुक इनसाइड के बटन पर क्लिक करे।
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Advanced Auditing For B.Com, BBA, M.Com & MBA
The book, Advanced Auditing is for students pursuing B.Com, BBA, M.Com, MBA and other commerce and for students taking professional exams conducted by the Institute of Chartered Accountants. It is according to the syllabus of various universities. The book contains the latest approach to the practice and changes in the legislation. The basic motto is to generate interest in the subject in the mind of the students and prepare them for their examinations. The book seeks to provide a thorough understanding of the theoretical and practical concepts of Advanced Auditing. The book contains the latest information about the subject broadly, sensible way and simple language. The subject of this book is prepared scientifically and analytically.
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Corporate Law For B. Com, BBA, M.Com, MBA
The book, Corporate Law has been written primarily for the students preparing for B. Com, BBA, M.Com, MBA, Law and other commerce and professional courses.
- The difficult provisions of Corporate Law have been illustrated with the help of Indian and English cases decided by the law courts.
- For thematic unity, the subject has been discussed topic-wise but for ready reference relevant sections have been quoted. The subject is presented in a very simple language.
- Important questions asked in various examinations have been given at the end of each chapter.
- To make the book more useful Objective Type Questions with their answers have also been given at the end of each chapter.
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