Marketing Management For B.B.A & M.B.A
Marketing Management is the most important instrument of Social and Economic Development. To serve the purpose of enhancing the understanding of marketing management we bring forward the latest edition of the book ‘Marketing Management. This book is of utmost utility for the students of various courses namely BBA, MBA, etc. This book has been prepared according to the revised syllabus. For the help of the students, the subject matter of the book is simple, comprehensible and easily understandable. Moreover, wherever required, important facts, examples, tables, case studies, etc. are used for enhancing the quality of the chapters. For self-assessment, at the end of each chapter, Long Answer Type Questions, Short Answer Type Questions and Objective Type Questions are given that were asked in previous examinations of various universities.
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Marketing Management For B.B.A & M.B.A
Marketing Management is the most important instrument of Social and Economic Development. To serve the purpose of enhancing the understanding of marketing management we bring forward the latest edition of the book ‘Marketing Management’. This book is of utmost utility for the students of various courses namely BBA, MBA, etc. This book has been prepared according to the revised syllabus. For the help of the students, the subject matter of the book is simple, comprehensible and easily understandable. Moreover, wherever required, important facts, examples, tables, graphs, etc. are used for enhancing the quality of the chapters. For self-assessment, at the end of each chapter, Long Answer Type Questions, Short Answer Type Questions and Objective Type Questions are given that were asked in previous examinations of various universities.
For Table of Contents: Click Look Inside or Scroll Down
Marketing Management For B.B.A & M.B.A
Marketing Management is the most important instrument of Social and Economic Development. To serve the purpose of enhancing the understanding of marketing management we bring forward the latest edition of the book ‘Marketing Management’. This book is of utmost utility for the students of various courses namely BBA, MBA, etc. This book has been prepared according to the revised syllabus. For the help of the students, the subject matter of the book is simple, comprehensible and easily understandable. Moreover, wherever required, important facts, examples, tables, case studies, etc. are used for enhancing the quality of the chapters. For self-assessment, at the end of each chapter, Long Answer Type Questions, Short Answer Type Questions and Objective Type Questions are given that were asked in previous examinations of various universities.
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National Pride and Indian Thought (राष्ट्र गौरव एवं भारतीय चिंतन) for B.A. and M.A.
राष्ट्र गौरव एवं भारतीय चिंतन (National Pride and Indian Thought) Book भारत के प्रमुख विश्वविद्यालयों में छात्रों के लिए अनिवार्य अध्ययन के रूप में पढ़ाया जाता है। प्रस्तुत पुस्तक में भारतीय संस्कृति, प्राचीन सभ्यता, दर्शन, विज्ञान, कला, एवं धार्मिक गतिविधियों का विस्तृत्त उल्लेख किया गया है। पुस्तक की भाषा सरल, सुबोध एवं सुगम्य है। पुस्तक में आवश्कतानुसार सामग्री का समवेश किया गया है। इस पुस्तक में तीनों प्रकार के प्रश्न- दीर्घ उत्तरीय, लघु उत्तरीय एवं वस्तुनष्ट प्रश्नों का समवेश किया गया है। विषय सामग्री में उघतन शोधों का समवेश किया गया है जिससे विद्यार्थीगण विद्वानों रोयों तथा व्याख्यायों से परिचित हो सकें।
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Organisational Behaviour For B.Com., M. Com., B.B.A. & M.B.A.
Organizational behaviour has been given an important place in our courses of studies in various business management, public administration, etc. No student of these disciplines can afford without knowledge of this important branch of knowledge. The study of organizational behaviour furnishes a framework for understanding and appreciating the many forces that affect behavior in organizations. The present textbook ‘Organizational Behaviour’ is designed to introduce students of business economics and management to the method and application of Statistics. This book is of utmost utility for the students of various courses namely B.Com, M.Com, BBA and MBA, etc. For the help of the students, the subject matter of the book is simple, comprehensible and easily understandable. Moreover, wherever required, important facts, examples, tables, graphs, etc. are used for enhancing the quality of the chapters. For a better understanding of various theories and principles in each lesson, Practical Problems And Solutions are also included. In addition to this for self-assessment, at the end of each chapter Long Answer Type Questions, Short Answer Type Questions and Objective Type Questions are given.
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Production Management
Who can buy? The text of this book has been developed and designed to cater to the needs of BBA students and other professional courses. The book makes an attempt to cover the theoretical, practical and applied aspects of Production Management. This book captures the essence of the changing global management culture as applicable to the practising discipline of Production Management. The book has indispensable content of students pursuing the course of Production Management. The author has put the latest thinking in the field of production management at one place for the benefits of students. The topics are presented in simple, concise and interesting styles. For the table of contents click on the look inside option.
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Rural Sociology (ग्रामीण समाजशात्र)
Rural Sociology (ग्रामीण समाजशात्र) Book बी. ए. (B.A), एम. ए.(M.A) और अन्य कोर्स कर रहे छात्रों के लिए उपयोगी है। पूर्व पुस्तक में अध्यायों की संख्या बढ़कर 38 हो गयी है। इस दृष्टिकोणतक से प्रस्तुत संस्करण को ग्रामीण समाजशास्त्र पर अभी तक उपलब्ध पुस्तकों में सबसे अधिक पूर्ण कहा जा सकता है। अधिकांश विश्वविद्यालयों के पाठ्यक्रम के अनुसार पुस्तक को अधिक से अधिक उपयोगी रूप दिया जा सके तथा सभी विषयों को प्रामाणिक आधार पर प्रस्तुत करने के साथ ही उन्हें सरल भाषा मेडी प्रस्तुत किया गया, यह पुस्तक अध्ययन के क्षेत्र में पहले से ही अधिक उपयोगी सिद्ध होगी। पुस्तक का पहला खण्ड ग्रामीण समाजशास्त्र के परिचय तथा विभिन्न अवधारणाओं से संभंधित है, द्वितीय खाण्ड ग्रामीण समाज की सामाजिक, आर्थिक व राजनैतिक संरचना के विश्लेषण से सम्बंधित है। पुस्तक का तीसरा खण्ड पूर्णत या नवीन विषय सामग्री पर आधारित है। चतुर्थ खण्ड ग्रामीण परिवर्तन से सम्बंधित है। विषय सूची के लिए लुक इनसाइड के बटन पर क्लिक करे।
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Strategic Management For B.Com, BBA, M.Com & MBA
The book, Strategic Management is for students pursuing B.Com, BBA, M.Com, MBA and other commerce and professional courses. It is according to the syllabus of various universities. This book provides the student with a general insight into the historical development of management practices and international business policies. Each topic in this book is explained simply and clearly. Each point is illustrated with suitable examples. A sincere attempt has been made to present the subject matter of this book in a lucid, concise and simplified manner.
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