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Advertising and Sales Promotion
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Advertising and Sales Promotion For B.Com

₹140.00
Provisionally, the book, Advertising and Sales Promotion is in the syllabus of B.Com in several universities. But, anyone interested in selling and advertising can buy this book. Advertising is a brilliant form of art that has become an indispensable part of our lives. As the business scene has transformed for the better in our country, much is happening on the advertising front. This book deals with the dynamic concept of Sales Promotion and its effect on the consumer, and a lot more. For Table of Contents: Click Look Inside or Scroll Down
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Business Organisation and Management
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Business Organisation For B.B.A & M.B.A.

₹250.00
Business Organisation is the most important instrument of social and economic development. Increasing production and productivity is the need of the hour. In line with this thinking, there has been a revolutionary change in management philosophy. To serve the purpose of enhancing the understanding of business organisations we bring forward the latest edition of the book ‘Business  Organisation and Management’. This book is of utmost utility for the students of various courses namely BBA, MBA, etc. This book has been prepared according to the revised syllabus. For the help of the students, the subject matter of the book is simple, comprehensible and easily understandable. Moreover, wherever required, important facts, examples, tables, graphs, etc. are used for enhancing the quality of the chapters. For self-assessment, at the end of each chapter, Long Answer Type Questions, Short Answer Type Questions and Objective Type Questions are given that were asked in previous examinations of various universities. For Table of Contents: Click Look Inside or Scroll Down
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Consumer Behavior
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Consumer Behaviour For B.B.A & M.B.A

₹180.00
Consumer Behaviour is one of the most important instruments of business management and development. It enables the companies’ to maximize their profits by properly analyzing consumer behavior. To serve the purpose of enhancing the understanding of consumer behavior, we bring forward the latest edition of the book ‘Consumer Behaviour’. This book is of utmost utility for the students of various courses namely BBA, MBA, etc. This book has been prepared according to the revised syllabus. For the help of the students, the subject matter of the book is simple, comprehensible and easily understandable. Moreover, wherever required, important facts, examples, tables, case studies, etc. are used for enhancing the quality of the chapters. For self-assessment, at the end of each chapter, Long Answer Type Questions, Short Answer Type Questions and Objective Type Questions are given that were asked in previous examinations of various universities. For Table of Contents: Click Look Inside or Scroll Down
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Digital Marketing
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Digital Marketing For B.Com. Sem.-4 (According to NEP-2020)

Original price was: ₹210.00.Current price is: ₹189.00.

The book Digital Marketing has been prepared according to the syllabus prescribed under National Education Policy 2020 for all universities across Uttar Pradesh. The book is for students pursuing B.Com/BA/BSc.

The salient features of the book are:

  • The book provides clarity on the basic concepts of Business Communication to the students.

  • The book has been written in an easy to understand language.

  • Each chapter has objective and subjective questions to help the students practice.

  • The book has been strictly prepared according to the syllabus.

  • Each concept has been clearly explained with examples.

For Table of Contents Scroll Down.
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Financial Management
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Financial Management For B.Com, B.B.A., M.Com & M.B.A.

Original price was: ₹240.00.Current price is: ₹210.00.
Financial management has emerged as a distinct and important area of decision-making, created by a complex pattern of business organization and diversified nature of business activities.The book ‘Financial Management’ is of utmost utility for the students of various courses namely B.Com,BBA, MBA, etc. This book has been prepared according to the revised syllabus of various universities. For the help of the students, the subject matter of the book is simple, comprehensible and easily understandable. Moreover, wherever required, important facts, examples, tables, graphs, etc. are used for enhancing the quality of the chapters. For a better understanding of various theories and principles in each lesson, Practical Problems And Solutions are also included. In addition to this for self-assessment, at the end of each chapter Long Answer Type Questions, Short Answer Type Questions and Objective Type Questions are given. For Table of Contents: Click Look Inside or Scroll Down.
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Financial Market Operation (वित्तीय बाजार परिचालन) For B.Com, BBA, MBA & M.Com

₹220.00
प्रस्तुत पुस्तक 'वित्तीय बाजार परिचालन' (Financial Market Operation) Book का यह नवीन संस्करण है। यह पुस्तक विभिन्न विश्वविद्यालयों में लागू बी.कॉम (B.Com) पाठ्यक्रम के अनुसार तैयार की गई है। बी.बी.ए (BBA), एम.बी.ए (MBA).,बी. ए. (B.A), एम. ए.(M.A), म.कॉम (M.Com) और अन्य कोर्स कर रहे छात्रों के लिए भी यह पुस्तक उपयोगी होगी। पुस्तक को सरल हिन्दी भाषा में प्रस्तुत किया गया है। पुस्तक में सर्वत्र आम बोलचाल की भाषा का ही प्रयोग किया गया है। पुस्तक में तीनों प्रकार के प्रश्न- दीर्घ उत्तरीय, लघु उत्तरीय एवं वस्तुनिष्ठ प्रश्नों का समावेश किया गया है। तकनीकी शब्दों को हिन्दी तथा अंग्रेजी दोनों ही भाषाओं में दिया गया है। प्रस्तुत संस्करण विद्वान् प्राध्यापकों विद्यार्थियों तथा सामान्य पाठकों के लिए उपयोगी सिद्ध होगा। विषय सूची जानने के लिए ‘Look inside’ बटन पर क्लिक करे या 'Scroll Down' करे।
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Fundamentals of Marketing
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Fundamentals of Marketing For B.Com. Sem.-4 (According to NEP-2020)

Original price was: ₹250.00.Current price is: ₹225.00.

The book Fundamentals of Marketing has been prepared according to the syllabus prescribed under National Education Policy 2020 for all universities across Uttar Pradesh. The book is for students pursuing B.Com/BA/BSc.

The salient features of the book are:

  • The book provides clarity on the basic concepts of Business Communication to the students.

  • The book has been written in an easy to understand language.

  • Each chapter has objective and subjective questions to help the students practice.

  • The book has been strictly prepared according to the syllabus.

  • Each concept has been clearly explained with examples.

For Table of Contents Scroll Down.
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Human Resource Management
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Human Resource Management (मानव संसाधन प्रबन्ध) For B.B.A. & M.B.A.

₹210.00
प्रस्तुत पुस्तक ‘मानव संसाधन प्रबन्ध’ (Human Resource Management) विभिन्न पाठ्यक्रमों जैसे की  बी.बी.ए (BBA), एम.बी.ए (MBA) आदि के विद्यार्थियों के लिए एक अत्यंत उपयोगी  पुस्तक है। यह पुस्तक संशोधन होने के पश्चात नवीन पाठ्यक्रम के अनुसार तैयार करी गई है। वर्तमान संस्करण का सृजन विषय-सामग्री, गुड़वत्ता तथा प्रस्तुतीकरण तीनों दृष्टि से अपनी विशेष पहचान चिन्हित्त करने के लिए प्रयासरत है। विद्यार्थियों की सहायता हेतु, पुस्तक की विषय-सामग्री सरल, सुबोध एवं बोधगम्य भाषा में दी गई है एवं उचित स्थान पर आवश्यक आंकड़े, उदहारण, सारिणी, आदि का उपयोग करा गया है। प्रत्येक अध्याय के सिद्धांतों को समझने के लिए एवं स्वयं का आंकलन करने के लिए अध्याय के अंत में विभिन्न विश्वविद्यालयों की परीक्षाओं में पूछे गए दीर्घ उत्तरीय प्रश्न (Long Answer Type Questions), लघु उत्तरीय प्रश्न (Short Answer Type Questions) एवं वस्तुनिष्ठ प्रश्न (Objective Type Questions) दिए गए हैं।
विषय सूची जानने के लिए ‘Look inside’ बटन पर क्लिक करे या ‘Scroll Down’ करे।
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Human Resource Management
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Human Resource Management For B.Com. Sem.-6 (According to NEP-2020)

Original price was: ₹250.00.Current price is: ₹225.00.

The book Human Resource Management has been prepared according to the syllabus prescribed under National Education Policy 2020 for all universities across Uttar Pradesh. The book is for students pursuing B.Com/BA/BSc.

The salient features of the book are:

  • The book provides clarity on the basic concepts of Business Communication to the students.

  • The book has been written in an easy to understand language.

  • Each chapter has objective and subjective questions to help the students practice.

  • The book has been strictly prepared according to the syllabus.

  • Each concept has been clearly explained with examples.

For Table of Contents Scroll Down.
Buy E-Book Online :
 
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