Accounting for Managerial Decisions (प्रबंधकीय निर्णय हेतु लेखांकन) For B.Com., M. Com., B.B.A. & M.B.A.
प्रस्तुत पुस्तक ‘प्रबंधकीय निर्णय हेतु लेखांकन’ (Accounting for Managerial Decisions) विभिन्न पाठ्यक्रमों जैसे की बी.कॉम (B.Com), एम.कॉम (M.Com), बी.बी.ए (BBA), एम.बी.ए (MBA) आदि के विद्यार्थियों के लिए एक अत्यंत उपयोगी पुस्तक है। यह पुस्तक संशोधन होने के पश्चात नवीन पाठ्यक्रम के अनुसार तैयार करी गई है। विद्यार्थियों की सहायता हेतु, पुस्तक की विषय-सामग्री सरल, सुबोध एवं बोधगम्य भाषा में दी गई है एवं उचित स्थान पर आवश्यक आंकड़े, उदहारण, सारिणी, आदि का उपयोग करा गया है। प्रत्येक अध्याय के सिद्धांतों को समझने के लिए व्यावहारिक प्रश्न उत्तर (Practical Problems And Solutions) एवं स्वयं का आंकलन करने के लिए अध्याय के अंत में विभिन्न विश्वविद्यालयों की परीक्षाओं में पूछे गए दीर्घ उत्तरीय प्रश्न (Long Answer Type Questions), लघु उत्तरीय प्रश्न (Short Answer Type Questions) एवं वस्तुनिष्ठ प्रश्न (Objective Type Questions) दिए गए हैं।
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Advertising and Sales Promotion For B.Com
Provisionally, the book, Advertising and Sales Promotion is in the syllabus of B.Com in several universities. But, anyone interested in selling and advertising can buy this book. Advertising is a brilliant form of art that has become an indispensable part of our lives. As the business scene has transformed for the better in our country, much is happening on the advertising front. This book deals with the dynamic concept of Sales Promotion and its effect on the consumer, and a lot more.
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Business Organisation For B.B.A & M.B.A.
Business Organisation is the most important instrument of social and economic development. Increasing production and productivity is the need of the hour. In line with this thinking, there has been a revolutionary change in management philosophy. To serve the purpose of enhancing the understanding of business organisations we bring forward the latest edition of the book ‘Business Organisation and Management’. This book is of utmost utility for the students of various courses namely BBA, MBA, etc. This book has been prepared according to the revised syllabus. For the help of the students, the subject matter of the book is simple, comprehensible and easily understandable. Moreover, wherever required, important facts, examples, tables, graphs, etc. are used for enhancing the quality of the chapters. For self-assessment, at the end of each chapter, Long Answer Type Questions, Short Answer Type Questions and Objective Type Questions are given that were asked in previous examinations of various universities.
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Business Statistics (व्यावसायिक सांख्यिकी) For B.Com, B.B.A., M.Com & M.B.A.
प्रस्तुत पुस्तक ‘व्यावसायिक सांख्यिकी’ (Business Statistics) का नवीन संस्करण संशोधन होने के पश्चात नए पाठ्यक्रम के अनुसार तैयार किया गया है। विभिन्न पाठ्यक्रमों जैसे की बी.ए. (B.A.), एम.ए. (M.A.), बी.कॉम (B.Com), एम.कॉम (M.Com) आदि के विद्यार्थियों एवं व्याख्याताओं के लिए यह एक अत्यंत उपयोगी पुस्तक है। वर्तमान संस्करण का सृजन विषय-सामग्री, गुड़वत्ता तथा प्रस्तुतीकरण तीनों दृष्टि से अपनी विशेष पहचान चिन्हित्त करने के लिए प्रयासरत है । विद्यार्थियों की सहायता हेतु, पुस्तक की विषय-सामग्री सरल, सुबोध एवं बोधगम्य भाषा में दी गई है एवं उचित स्थान पर आवश्यक आंकड़े, उदहारण, सारिणी, रेखाचित्र, आदि का उपयोग करा गया है। प्रत्येक अध्याय के सिद्धांतों को समझने के लिए व्यावहारिक प्रश्न उत्तर (Practical Problems And Solutions) एवं स्वयं का आंकलन करने के लिए अध्याय के अंत में विभिन्न विश्वविद्यालयों की परीक्षाओं में पूछे गए दीर्घ उत्तरीय प्रश्न (Long Answer Type Questions), लघु उत्तरीय प्रश्न (Short Answer Type Questions) एवं वस्तुनिष्ठ प्रश्न (Objective Type Questions) दिए गए हैं।
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Business Statistics (व्यावसायिक सांख्यिकी) For B.Com. (Sem.1) According to NEP-2020
Business Statistics For B.Com, B.B.A., M.Com & M.B.A.
Business Statistics has been given an important place in our courses of studies in various social sciences, business management, public administration, etc. No student of these disciplines can afford without knowledge of this important branch of knowledge. The present textbook ‘Business Statistics’ is designed to introduce students of business economics and management to the method and application of Statistics. This book is of utmost utility for the students of various courses namely B.Com, M.Com, MBA, etc. For the help of the students, the subject matter of the book is simple, comprehensible and easily understandable. Moreover, wherever required, important facts, examples, tables, graphs, etc. are used for enhancing the quality of the chapters. For a better understanding of various theories and principles in each lesson, Practical Problems And Solutions are also included. In addition to this for self-assessment, at the end of each chapter Long Answer Type Questions, Short Answer Type Questions and Objective Type Questions are given.
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Consumer Behaviour For B.B.A & M.B.A
Consumer Behaviour is one of the most important instruments of business management and development. It enables the companies’ to maximize their profits by properly analyzing consumer behavior. To serve the purpose of enhancing the understanding of consumer behavior, we bring forward the latest edition of the book ‘Consumer Behaviour’. This book is of utmost utility for the students of various courses namely BBA, MBA, etc. This book has been prepared according to the revised syllabus. For the help of the students, the subject matter of the book is simple, comprehensible and easily understandable. Moreover, wherever required, important facts, examples, tables, case studies, etc. are used for enhancing the quality of the chapters. For self-assessment, at the end of each chapter, Long Answer Type Questions, Short Answer Type Questions and Objective Type Questions are given that were asked in previous examinations of various universities.
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Digital Marketing For B.Com. Sem.-4 (According to NEP-2020)
The book Digital Marketing has been prepared according to the syllabus prescribed under National Education Policy 2020 for all universities across Uttar Pradesh. The book is for students pursuing B.Com/BA/BSc.
The salient features of the book are:
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The book provides clarity on the basic concepts of Business Communication to the students.
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The book has been written in an easy to understand language.
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Each chapter has objective and subjective questions to help the students practice.
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The book has been strictly prepared according to the syllabus.
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Each concept has been clearly explained with examples.
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Financial Accounting
Who can buy? Students pursuing BBA, B.Com, MBA, M.Com and other commerce and professional courses. This book is according to the syllabus of various universities. It includes all questions asked in examinations of all Universities. The book is authored by proficient Teachers and Professors. The subject has been discussed topic-wise and for ready reference. The text of the book is simple and lucid. The book is prepared according to the directives of SEBI and Indian Accounting Standards. The contents of this book have been organised carefully and to the point. Each chapter is followed by practising questions for the benefits of the students. For Table of Contents: Click on the Look Inside option.
